The Purple Giraffes, led by Anzel Botha, offers cutting-edge AI SEO and custom website design services to help businesses grow and succeed online.

Global, August 27, 2025 -- The Purple Giraffes, a leading provider of website design and SEO solutions, has announced the launch of its comprehensive AI-powered SEO services and customized website design offerings. Founded by Anzel Botha, The Purple Giraffes is dedicated to helping businesses build a strong online presence through innovative, high-quality services that are both effective and affordable.

Building a Business from the Ground Up

Anzel Botha’s journey into entrepreneurship has been shaped by resilience and personal growth. After struggling with personal challenges that prevented her from working for several years, Anzel realized she needed to find a way to support herself while staying true to her passion. She initially tried starting a business that lasted three months, followed by a more successful four-year venture. Since 2021, Anzel has focused on building The Purple Giraffes into a thriving business, leveraging her skills and expertise to help others succeed online.

“I’ve always believed in the importance of self-care,” Anzel shared. “When I first started my journey as an entrepreneur, I didn’t understand the need to prioritize my well-being, but once I did, I saw how it affected my business in the best way possible.”

AI SEO: Transforming Businesses Online

One of the standout features of The Purple Giraffes is its AI-powered SEO services. Leveraging the latest technology, Anzel and her team optimize websites to help businesses rank higher on search engines, attract more traffic, and boost conversions. The AI-driven SEO services provide tailored solutions that are focused on the specific needs of each business, ensuring that clients can see real, measurable results.

In today’s digital world, being visible online is no longer just about ranking on Google, it’s about showing up in AI-generated answers. Platforms like ChatGPT, Perplexity, and Gemini are changing the way people search, and if your business isn’t optimised for AI, you risk becoming invisible to the very clients looking for you.

“The future of visibility belongs to those who optimize not just for Google, but for AI.” This shift in how customers discover businesses is crucial. As AI continues to influence decision-making, companies must adapt to remain relevant.

This is where AI SEO (Artificial Intelligence Search Engine Optimization) comes in. Unlike traditional SEO, which focuses solely on search engines, AI SEO ensures your business is recognised and recommended by AI tools that now influence customer decisions.

“If Google ranks you, that’s good. If AI recommends you, that’s game-changing.” With the rise of AI-driven platforms, businesses that prioritise AI optimization will not only improve their online visibility, but also set themselves up for long-term success.

“The businesses that embrace AI SEO today will own the clients of tomorrow.” As AI continues to grow, those who optimise for it now will be at the forefront of the next generation of digital marketing.

Custom Website Design for Every Business

In addition to its SEO services, The Purple Giraffes offers customized website design that is tailored to each business’s unique requirements. Whether it's a complete website redesign or a new site for a growing business, the team at The Purple Giraffes works closely with clients to create visually appealing and functional websites that reflect their brand’s identity.

Anzel emphasizes the importance of a well-designed website in today’s digital world: “A business's website is often the first point of contact with potential customers. A great design doesn’t just look good, it converts visitors into loyal customers.”

Focus on Wellness and Balance

Anzel’s personal experiences have shaped her approach to business, and she believes that success starts with taking care of oneself. “You need to look after yourself first, before you can look after your business,” Anzel explained. She emphasizes the importance of maintaining a healthy work-life balance, which she believes ultimately leads to better business outcomes.

This philosophy is not only embedded in Anzel’s personal life but is also integrated into the way she operates The Purple Giraffes. By focusing on well-being, Anzel ensures that both her clients and her team are able to thrive in an environment that supports creativity, innovation, and success.

Helping Businesses Grow and Succeed

The Purple Giraffes’ services are designed to help businesses of all sizes reach their full potential. Whether it’s through SEO optimization, custom web design, or a combination of both, Anzel’s company is committed to providing affordable, high-quality services that help clients build strong, successful brands.

“We’re here to support businesses on their journey,” Anzel said. “I’ve walked the path of entrepreneurship, and I understand the challenges that come with it. That’s why I’m so passionate about helping others achieve their goals.”

About The Purple Giraffes

The Purple Giraffes is a website design and SEO company founded by Anzel Botha. Specializing in AI-powered SEO services and custom website design, The Purple Giraffes helps businesses optimize their online presence and grow their brands. Through personalized solutions and a focus on client success, The Purple Giraffes has built a reputation for providing high-quality, affordable services that drive real results.

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Anzel Botha
Owner, The Purple Giraffes
Email: Anzel@thepurplegiraffes.com
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Contact Info:
Name: Anzel Botha
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Organization: The Purple Giraffes
Website: https://thepurplegiraffes.com

Release ID: 89168314

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