With the assistance of big data, specific ads can be targeted to a precise consumer demographic, and hyper-localized due to the gap recently bridged between mobile and desktop usage and the rise of new anonymous cookie-less tracking methods.

New York, NY, United States, May 3, 2025 -- Prominent real estate developer and digital marketing entrepreneur Boris Mizhen announced his latest initiative—an innovative venture into big data and its integration with online advertising models. Having founded several successful online marketing companies, Mizhen now turns his focus to the transformative power of big data, which is rapidly reshaping the digital landscape. The term refers to the vast and complex sets of consumer information gathered through online activities such as browsing, messaging, and purchasing behavior. Each digital interaction contributes to a growing pool of insights that can be analyzed to better understand user behavior and preferences. By leveraging this data, Mizhen aims to develop more precise and effective advertising strategies, reinforcing his reputation as a forward-thinking leader in the tech and marketing industries.

“The talent lies in making sense of those endless streams of information,” explains Boris Mizhen. “The gathering is constant, and the storage has become less expensive with each new generation of memory. But, to process that data in essentially a 3D space and make sense of the patterns is where the challenge lies today. It’s not just about ‘big data’ – it’s about the “right data.”

According to Mizhen, one of the prime applications of big data is redesigning the online advertising industry itself, with real-time media bidding and purchasing. Instead of potentially wasting dollars with an ad buy, the analyzed behavioral patterns of the public can be more thoroughly explained with predictive modeling. This can help target and create the most effective outreach possible, reducing waste and boosting ROI. With the assistance of big data, specific ads can be targeted to a precise consumer demographic, and hyper-localized due to the gap recently bridged between mobile and desktop usage and the rise of new anonymous cookie-less tracking methods. This will allow marketers to expand their reach with real-time mobile ad campaigns – before, during, and after any in-store activity. 

With Boris Mizhen’s track record of successful business ventures and his impressive grasp of online advertising and marketing techniques, this new project is already proving popular among businesses. He has long been a champion of data applications with innovative and creative solutions and has enjoyed a long career in the real estate sector, dealing in both residential and commercial properties. Mizhen has also garnered a reputation among generous philanthropists due to his commitment to offering his capital and personal time to dozens of worthy local and national organizations, such as Chabad of the Shoreline and The Jewish Foundation of Greater New Haven. 

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