NEW ID, Asia's largest FAST service company led by CEO Park Joon-Kyung, has announced the launch of BINGE Korea, a specialized FAST platform for K-content offering both live broadcast and VOD services, on the leading U.S. streaming platform, Roku.

Seoul, South Korea - June 19, 2024 —

NEW ID, Asia's largest FAST service company led by CEO Park Joon-Kyung, has announced the launch of BINGE Korea, a specialized FAST platform for K-content offering both live broadcast and VOD services, on the leading U.S. streaming platform, Roku.*

NEW ID has launched 'BINGE Korea' on Roku, expanding its FAST (Free Ad-supported Streaming TV) services to include both live broadcast (Linear) and ad-supported VOD (AVOD) services. In addition to Roku, new versions have been updated on globally launched TV OS platforms such as Samsung, LG, Amazon Fire TV, and VIZIO TV. This allows North American viewers to enjoy a wide range of K-content including K-pop, dramas, movies, variety shows, kids, food, and pets on the BINGE Korea TV app, which now offers both FAST live broadcast channels and individual VOD services on a single platform.

BINGE Korea, operated by NEW ID, is the world's first FAST platform specializing in K-content, offering free access to a wide range of Korean content across all genres. The service is available in North America via Connected TV (CTV). In the future, BINGE Korea plans to integrate its proprietary 'Shoppable TV' technology, which uses AI analysis to provide customized content, across the entire platform.

Roku connects users to the content they love, enables content publishers to build and monetize large audiences, and provides advertisers with unique capabilities to engage consumers. Roku also operates The Roku Channel, the home of free and premium entertainment on Roku, with a diverse lineup of more than 80,000 on-demand movies and programs, more than 400 live linear television channels, and premium subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom.

Regarding the launch of the new version of BINGE Korea on Roku, NEW ID CEO June Park stated, 'We are pleased to offer both live channels and VOD services so that U.S. viewers can binge-watch premium K-content. We will continue to strive to make Korean content easily accessible in everyday life through global platforms with high viewership in various regions.

BINGE Korea provides a curated environment for viewers to indulge in a variety of K-content genres with 24/7 live streaming, tailored to their preferences. It offers an optimized user experience (UX/UI) for easy content discovery across genres, comprehensive, and individual IP channels. In addition to genre-based channels, viewers can binge-watch their desired content on a per-IP basis, maximizing their viewing pleasure.

*By hours streamed (Hypothesis Group: Dec 2023)

About the company: NEW ID is a media tech company that connects video content with global platforms. As the first Asian company to enter the “Free Ad-supported Streaming TV” (FAST/AVOD) business, NEW ID partners with the top 30+ platforms worldwide as the leading premium FAST channel/AVOD distributor. The company currently operates 200+ FAST channels on major platforms such as Samsung TV Plus, LG Channels, Roku, and Pluto TV. Additionally, NEW ID collaborates with approximately 30 global ad tech companies. The company has also developed its own proprietary "Content Management System (CMS)," offering global services. Moreover, NEW ID provides AI post-production services that automatically enhance image and sound elements to overcome content distribution limitations on major OTT platforms worldwide. NEW ID's newest ventures include bringing Asian FAST and AVOD into the car infotainment sector.

Contact Info:
Name: Marketing team
Email: Send Email
Organization: NEW ID
Website: https://www.its-newid.com/

Release ID: 89133017

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