ViewTrade Holding Corp. announces the renaming of Orbis Systems Inc. to ViewTrade Technology Corporation, unifying its brand to strengthen global growth. With $339B in trade flow YTD, strategic hires across regions, and expanded financial technology solutions, ViewTrade reinforces its innovative, client-centric vision.

United States - November 21, 2024 —

ViewTrade Holding Corp., a global investing and trading technology solutions provider, today announced the official name change of its technology company from Orbis Systems Inc. to ViewTrade Technology Corporation. With a record year-to-date trade flow of $339 billion and over $22 billion in assets under administration, the unified branding aligns with ViewTrade’s mission to deliver innovative, client-centric technology to a global clientele.

The strategic transition broadens ViewTrade’s offerings to include innovative wealth management platforms, seamless market data integration, advanced client management tools, and robust embedded finance solutions.

To drive global growth through this transition, ViewTrade has recently made strategic hires across the UAE, Thailand, South Korea, and Australia. Samer Helbaoui has joined as Vice President, bringing over 20 years of experience in the financial and technology sectors with organizations such as GTN, Thomson Reuters, Dubai Islamic Bank, and Cedar Rose, to drive business development in the UAE. Atip Pakbara, joining as Regional Manager, will leverage his experience with companies like Facebook, Google, and Mambu to build and strengthen client relationships across ASEAN (The Association of Southeast Asian Nations). Additionally, Liz Song joins as Regional Manager, bringing extensive experience from Seoul Fintech Lab, where she forged key international partnerships and showcased Korea’s fintech innovations at major global events. Known for her ability to build cross-border alliances and promote financial solutions on a global scale, Liz is well-positioned to drive ViewTrade’s expansion and deepen client engagement across the Japan and Korea markets. In Australia, Peter Tardent brings two decades of expertise in business growth and transformational change. Having held roles at icare NSW, JBWere Limited, and CommSec Advisor Services, Peter will lead Enterprise Solutions and work closely with teams across Asia to deliver innovative, tailored solutions for financial services firms.

Tony Petrilli, Global Chief Executive Officer of ViewTrade Holding Corporation, expressed enthusiasm about the name change and the company’s broader focus: “The transition of Orbis Systems to ViewTrade Technology Corporation represents a major milestone for us, strengthening our capacity to deliver advanced, client-centered financial technology solutions globally. This shift reflects our commitment to innovation and operational excellence. As we continue to innovate and expand, aligning our brand with a tech-driven approach supports our vision to be a trusted partner in global financial markets.”

Kenneth Chan, President of Technology Services at ViewTrade, remarked: “This transition opens a new chapter, one where we deliver a comprehensive suite of technology solutions that empower our clients to integrate sophisticated financial services directly within their own platforms. Our enhanced offerings are designed to elevate client engagement and provide a seamless user experience across all our markets.”

ViewTrade is in the process of notifying clients and vendors about this name change, with no expected impact on day-to-day operations or client relationships.

ViewTrade Securities Inc, ViewTrade Technology Corporation, ViewTrade International Australia, and ViewTrade International IFSC Pvt Limited are affiliated and collectively referred to (with other affiliates) as "ViewTrade". This communication is not an offer to buy or sell securities and is not a recommendation regarding any investment or investment strategy. Investing involves risks and past performance is no guarantee of future results. Brokerage services currently provided by ViewTrade Securities Inc and ViewTrade International IFSC Pvt Limited.

Media Contact: pr@viewtrade.net

About the company: About ViewTrade Holding Corp. ViewTrade is the force that powers cross-border investing for financial services firms throughout the world. We provide the technology, support and brokerage services that business innovators need to quickly launch or enhance a retail investing experience. Now in our third decade, our approach has helped 300+ firms — from technology startups to large banks, brokers and advisors — create the differentiating investment experiences their customers demand. With clients in over 30 countries and a team that brings decades of experience and understanding of brokerage technology and services, we help our business clients deliver the investment access and financial solutions they require. For more information, visit and follow the Company on LinkedIn.

Contact Info:
Name: PR Team
Email: Send Email
Organization: ViewTrade
Website: https://viewtrade.com

Release ID: 89146731

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