Voices has released a new report highlighting some of the measures lawmakers are taking to regulate generative AI technologies and protect creators.

London, Canada - November 12, 2024 —

In its new report, Voices details how generative AI technologies are impacting content production in industries like advertising, film, and literature, as well as the legal responses to these significant changes.

More details can be found at https://www.voices.com/landing/ai-and-the-law

According to Voices, the main concerns surrounding generative AI technologies are job displacement and the unauthorized use of likenesses. Because AI can produce high-quality content in a matter of minutes, there is increasing fear that producers and gatekeepers will bypass artists and creators to reduce labor costs. Additionally, many public figures are concerned that their identities may be misappropriated without their consent, particularly for financial gain.

“Understandably, artists and creators in all disciplines are worried about whether they will be cut out from the future of their craft,” explains the author of the report. “Fortunately, over the course of the last year, lawmakers, regulators, and labor unions around the world have begun to take meaningful steps to address these concerns.”

One example cited by Voices is the Utah Artificial Intelligence Policy Act, which went into effect on May 1, 2024. This groundbreaking initiative calls for transparency in AI applications, specifically requiring organizations to disclose their use of AI and label any content generated by AI accordingly.

Voices also shines a light on the efforts of lawmakers in California, a state where “creative industries” make up a large part of the economy. They recently passed the AI Transparency Act, an initiative similar to the Utah Artificial Intelligence Policy Act that goes into effect on January 1, 2025. Additionally, they passed two new laws regarding how producers use AI to create digital replicas of performers.

SAG-AFTRA, the labor union representing performers in the U.S., played a big role in getting these laws passed, notes Voices. Their high-profile strikes drew much-needed attention to the issues regarding generative AI, and their representatives helped negotiate agreements with producers and tech companies.

“[SAG-AFTRA] has been steadily making inroads to enact new provisions in its collective bargaining agreements detailing the permissible and impermissible use of AI to replicate performers in new content,” says the author.

Interested parties can find more information at https://www.voices.com/landing/ai-and-the-law

Contact Info:
Name: Patrice Aldave
Email: Send Email
Organization: Voices
Address: 100 Dundas St Suite 700, London, Ontario N6A 5B6, Canada
Website: https://www.voices.com/

Source: PressCable

Release ID: 89145402

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