One of North America’s largest maker of sewing thread, Valdani, is now retailing 6-ply floss for cross stitch that is made from 100% long staple Egyptian cotton.

Edmonton, Canada - May 23, 2023 —

The addition of Valdani’s Egyptian cotton 6-ply floss represents their commitment to high-quality thread and to ongoing research and development as it has also been naturally hand-dyed with 100% colorfast guaranteed dye in a selection of over 300 new variegated and solid colors. Valdani understands that cross-stitch is an increasingly popular hobby and small business endeavor for many North Americans, which is why they are committed to providing them with genuinely beautiful floss that they believe can make their cross-stitch projects become truly special.

More information is available at https://www.valdani.com/

Valdani has witnessed the growth in cross-stitch as both a hobby and a business, especially amongst young people in North America. As a recent article on Medium described, the old-school craft has become resoundingly cool, especially because of the rise of what they call “subversive stitching”, where cross-stitchers create playful messages, use pop culture images and funny quotes inside frilly florals.

Understanding that many of these projects go on to be sold via Instagram and popular platforms like Etsy, Valdani appreciates that today’s cross-stitchers are more quality-conscious.

That’s why their 6-ply floss has been made from 100% long staple Egyptian cotton and has been hand-dyed to produce more deep, vibrant, and long-lasting colorfast colors. Amongst their range of variegated and solid colors, Valdani offers cross-stitchers a vast collection of soft neutrals, pretty pastels, eye-catching brights, and deep jewel tones.

For larger purchasers and businesses, the design team at Valdani can also help develop a custom color, including a custom variegated thread.

In addition to their 6-ply or 6-stranded floss skeins, Valdani also retails 3-ply floss, which they recommend to both cross-stitchers and to individuals who create punch needle projects.

Valdani is based in Alberta, Canada and their threads are available for purchase online and in many leading crafts stores across North America.

A spokesperson for the thread maker and retailer said, “Valdani now has 6-stranded floss skeins in the most beautiful hand-dyed variegated and hand-dyed solid colors. These subtle shades and multicolors create a rich palette for all cross-stitchers and thread-embellishment enthusiasts.”

More details can be found at https://www.valdani.com/product/embroidery-and-punchneedle-floss

Contact Info:
Name: Daniela Jonsson
Email: Send Email
Organization: Valdani Inc
Address: 3551 199 Street Northwest, Edmonton, Alberta T6M 2N5, Canada
Website: https://www.valdani.com/

Source: PressCable

Release ID: 89098313

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