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The Studio opening strengthens Oslo and Promenaden Fashion District as Scandinavia’s most exciting retail destination.

Promenaden Management today announces the opening of the American luxury electric car manufacturer brand, Lucid Motors.

The store, which opened Saturday 4th March, is the first in Scandinavia, and fourth in Europe, and is the latest high-end brand to open an outlet at Promenaden Fashion District, the city’s luxury retail destination.

The partnership encompasses the long-term leasing of electric car manufacturer brand, Lucid Motors, which is making its first sustainability brand in the portfolio. The store is the first in Scandinavia, and fourth in Europe, and is the latest high-end brand to open an outlet at Promenaden Fashion District, the city’s luxury retail destination. The Oslo is Lucid’s 33rd site in the world, incorporating a 176 sqm showroom featuring its latest vehicles. The store in Promenaden Fashion District is part of the company’s continued growth plans, providing conveniently located showrooms bringing greater support to its international customers and their demand for sustainable luxury products. Pioneering cutting-edge technology, the Californian-style inspired manufacturer seeks to go beyond a car showroom’s typical offering, featuring technologies such as a VR car configurator. The brand’s first model, the Lucid Air, has been nominated by the World Car of The Year organizers in the categories of EV (Electric Vehicle), Luxury and Design Car of the Year* with Lucid Air. Lucid Motors continues to showcase a new standard for motoring and demonstrates its world-renowned technology as the longest-range, fastest-charging electric car on the market. The long-awaited news, which will have the benefit of reinforcing the commercial relations between the United States and the Norwegian country comes also in a key moment of meeting for Oslos's sustainability plans. The Nordics capital has a leading position in the transformation to a greener and more inclusive society. In 2016, the city’s Municipal Master Plan passed the Climate and Energy Strategy, "Oslo toward 2030: Smart, safe, and green" introducing significant changes in both energy and transport use and a major energy goal: to reduce fossil-fueled car traffic. This is due to the shift in the transport habits of its inhabitants, with an increasing demand for electric vehicles, which produce no carbon dioxide emissions when driving, reducing air pollution considerably..

In the near future, customers of both companies can expect to further strengthen the sustainability offer in the Nordics, and an improvement in the in-store customer experience.

As part of a long-term strategy, the two companies hope to place Norway, at the forefront of electric vehicle adoption and charging infrastructure. When asked about the new joint venture, Annette Lund, CEO of Promenaden Management said, “We are extremely pleased to welcome Lucid Motors’ first store in Scandinavia, further endorsing Oslo’s strength as a prime retail destination in the Promenaden Fashion District. This opening spurs a new era in sustainable luxury in Oslo, expanding the top segment in the Nordics and placing Oslo as the most exciting retail destination in the region.”.

Michael van der Sande, Managing Director of Lucid Motors is also excited about the venture, saying “We are delighted to open this brand-new studio in Oslo, Norway, a country at the forefront of electric vehicle adoption and charging infrastructure. We are confident that the Norwegian customers will appreciate the exceptional range, unique design, incredible interior space and benchmark charging times that the Lucid Air lineup has to offer.”.

Current and future customers are invited to learn more about the joint venture and how they will benefit by visiting the website at

About Promenaden Management and Lucid Motors

Promenaden Management is the Scandinavian leading platform of €10bn pan-European investment manager MARK, which manages and leases prime retail and commercial buildings in central Oslo. It has been managing the Promenaden assets for many years and provides unique insight and expertise in the Norwegian market, with a special focus on value-adding initiatives and the ultimate goal to create Norway's most exciting customer experience.

Lucid Motors was founded in 2014 and serves the American electric vehicle company, owned and operated in the United States. Inspired by the spirit of California, Lucid's vision is moved to think beyond mobility and design for a world where life is the most important journey.

Contact Info:
Name: Inés Palacio
Email: Send Email
Organization: Promenaden Management
Address: 2, Television Centre, 101 Wood Ln, London W12 7FA, Oslo, Oslo 0157 , Norway

Source: PressCable

Release ID: 89091647

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