Data shows that instant coffee is rising in popularity, according to data from the beverage industry. The bean experts at Coffee Lover break down how instant coffee compares to ground coffee, when the drink is preferable, and ways to maximize its flavor potential.

Sea Girt, United States - December 5, 2023 —

Amidst current trends toward gourmet, high-end coffee experiences, instant coffee is making a comeback, beverage industry experts say. A new guide from Coffee Lover explains how instant coffee differs from ground coffee, and explores the advantages and disadvantages of this increasingly popular drink.

Interested parties can learn more at https://coffeelovr.com/instant-vs-ground-coffee.

Younger generations are increasingly turning toward instant coffee for their morning shot of caffeine, according to a recent article in the journal Beverage Industry. Time pressure, convenience, and cost are primary drivers, especially in emerging markets. The trend is expected to continue, with household names like Starbucks, Smuckers, and Heinz joining the instant coffee market. Market growth is projected at 5 percent per year for at least the next decade.

In America, 60 percent of daily coffee drinkers consume instant coffee, while only 40 percent drink morning joe made from ground coffee, according to National Coffee Association data. This quick beverage is essentially made from prepared coffee bean extract that has been dehydrated for easy distribution. It was developed in the late 1800s, but became popular during World War II due to its convenience. Consumers simply rehydrate the drink with hot water or milk for easy consumption, the author says.

In comparison, ground coffee is made by forcing water through roasted, finely chopped coffee beans. The water extracts caffeine as well as natural oils, which give the drink a richer taste. Ground coffee is typically made from Arabica coffee beans, which produce a more complex flavor than other coffee varieties.

Instant coffee is typically made from low-quality Robusta beans, which tend to have a bitter taste. Still, there are some advantages, the guide notes: while ground coffee initially tastes less bitter, it goes stale much quicker than instant coffee. Robusta beans have a higher caffeine content, so instant coffee is a bit stronger than ground coffee. Surprisingly, the processing that creates instant coffee removes fewer healthy antioxidants from the beans than techniques used to prepare ground coffee.

The guide recommends ground coffee when flavor is a concern, but explains how to get the best taste possible from instant coffee. Using fresh, cold water is key. Carefully measuring the coffee is important, since too much instant powder intensifies the bitterness. Thorough stirring may add a few moments to the process, but will produce better flavor results.

The custom bean roasters at Coffee Lover offer a wealth of knowledge for all things related to coffee. In addition to specialty coffee beans, the site offers brewing guides, coffee appliance recommendations, and more.

To read the full guide and list of tips, visit https://coffeelovr.com

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Organization: Coffee Lover
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Website: https://coffeelovr.com/

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