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There are typically two ways that investors can express their views on a stock, which is by buying it and making a profit if prices go up (the classic buy-low-sell-high method) or through a more complex process of shorting a stock so that a profit is made if the underlying prices lower from the entry point of the investor. However, when conviction is higher than usual, there is another method that traders tend to implement in order to get the best bang for their buck.