Atlanta, Sept. 14, 2026 (GLOBE NEWSWIRE) -- butter LONDON, the clean-beauty nail and cosmetics brand known for pairing bold British style with nail-conscious formulations, announced that its Pure Colour 21X™ Nail Lacquer has been recognized as a finalist by two of the beauty industry’s leading awards programs: the 2026 CEW Beauty Awards in the Nail category and the 2026 BeautyMatter Awards for Best Breakthrough Color Cosmetics (Nail). 

The dual recognition comes just over one year after Pure Colour 21X debuted, marking a significant milestone for a formula designed to bridge the gap between traditional nail lacquer and professional gel manicures, delivering high-impact color, gel-like shine and long-lasting wear without UV curing.

“To be recognized by both CEW and BeautyMatter is an incredible milestone for Pure Colour 21X and for butter LONDON,” said Kelly Eisenberg, Senior Brand Director at butter LONDON. “These honors validate what we set out to accomplish with the formula: create a next-generation lacquer that delivers exceptional performance and beautiful color while remaining true to our commitment to nail-conscious formulations.”

A Formula Built to Perform
Pure Colour 21X was developed to address the trade-offs consumers have traditionally faced between conventional nail polish and gel manicures. The formula combines:

• • 21-Free formulation: Made without 21 commonly flagged nail-polish ingredients, including formaldehyde, toluene, DBP and camphor; vegan and cruelty-free.
  • Gel-like shine without the lamp: A high-reflection finish delivers a glossy, professional-looking manicure without UV curing.
  • High-density pigment: Rich, opaque color is designed to provide full coverage in as few as two coats.
  • Precision application: A custom-curved fan brush is designed to hug the cuticle line for a controlled, salon-style application.
  • Nail-supportive ingredients: Formulated with hibiscus extract and wakame bioactive to help support stronger, healthier-looking nails.

Since its launch, Pure Colour 21X has expanded from a single flagship formula into the backbone of butter LONDON’s color offering, spanning dozens of shades and seasonal collections. The formula has also become central to the brand’s broader nail-wellness philosophy, bringing together color, care and performance in an at-home manicure experience.

Recognized by the Beauty Industry
The CEW Beauty Awards, often referred to as the “Oscars of the beauty industry,” are determined by votes from thousands of beauty executives, chemists, editors and creators, making finalist recognition one of the industry’s most respected marks of achievement.

The BeautyMatter Awards celebrate excellence across the beauty value chain, recognizing the people, brands and businesses pushing the industry forward. Finalists are selected by an independent panel of industry experts based on relevancy, impact and innovation.

Pure Colour 21X Nail Lacquer is available now in a wide range of shades and seasonal sets at butterlondon.com, Amazon.com and select retail partners.

About butter LONDON
Founded in 2005, butter LONDON is a prestige beauty brand known for high-performance nail care, clean formulations and runway-inspired color innovation. The brand pioneered “better-for-you” nail formulas and today offers a full range of 21-Free nail products, nail treatments and cosmetics formulated with a skincare-inspired philosophy. Over the past 20 years, butter LONDON has earned more than 40 beauty awards, reinforcing its reputation for innovation and product excellence. The brand’s mission is to create British-inspired color and care that brings a polished and playful feel to everyday life.

Attachments

• Pure Colour 21X Nail Lacquer Fall 2026 Shade
• Pure Colour 21X Nail Lacquer Fall 2026 Shade

Amy Fisher
butter LONDON
561-809-6915
afisher@astralbrands.com