NEW YORK, Nov. 22, 2024 (GLOBE NEWSWIRE) -- The holidays are underway, and while parents are planning to be more discerning with their budgets this year, toys remain a top priority. According to new research from The Toy Association™, 69% of parents plan to cut costs elsewhere to ensure their kids have the top toys for the holidays. Recently, Toy Trends Specialist at The Toy Association, Jennifer Lynch, teamed with D S Simon Media on a nationwide satellite media tour to share some of the top toys for the holiday season.

While toys based on kids’ favorite characters will certainly be driving kids’ ask, parents will also be seeking out toys that spark kids’ imaginations and provide learning benefits as they play. Here are some of the top toy picks for the 2024 holiday season:

Spidey & His Amazing Friends Mega Jump HQ Trackset (Jazwares)
Kids can launch their favorite Spidey characters down this 39-inch race track, which features Spidey’s Web-Quarters, an elevator, web tunnels, and ramps. With two exclusive vehicles and a mega jump, this action-packed set recreates scenes from the Spidey & His Amazing Friends TV show, offering hours of imaginative play.

Transformers One Power Flip Optimus Prime (Orion Pax) (Hasbro)
Inspired by the new Transformers One movie, this action figure transforms between four modes: Orion Pax, Cybertronian Truck, Optimus Prime, and Ultimate Optimus Prime. Lights, sounds, and action features bring the toy to life as kids flip between modes, celebrating 40 years of the Transformers franchise.

LEGO Gravity Drop (Klutz)
This STEM kit lets kids build and customize marble mazes with LEGO elements and papercraft components. With 168 LEGO pieces, kids can create various maze configurations and learn about physics and engineering through play. The set also includes an instruction book packed with engaging STEM content.

Booksy Dome Figures (PMI Kids)
Each collectible figure comes with a tiny book hidden inside featuring life lessons and colorful illustrations. Characters from PAW Patrol, Tales of the Teenage Mutant Ninja Turtles, and PMI’s Monster Tales make reading fun while encouraging interactive play.

Play-Doh Pizza Delivery Scooter Playset (Hasbro)
This scooter is a ride-on toy and a Play-Doh pizza-making playset all in one. Kids can create pretend pizzas using the included Play-Doh, then "deliver" them using the scooter’s built-in pizza box slot. The set comes with 10 Play-Doh colors and 16 accessories, encouraging active, creative play.

For more information, visit TheGeniusofPlay.org

About Jennifer Lynch
As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She is interviewed frequently by national and local consumer and business media on toy trends and related topics. She has appeared on ABC News, Good Morning America, Fox & Friends, KTLA-TV, WGN Chicago, WNBC New York, Bloomberg Radio, and CNET, among others, as well as in print publications including Forbes, the Wall Street Journal, New York Magazine, Inc. Magazine, The Spruce, and others. She also served as the narrator for The Genius of Play’s "Once Upon a Playtime" podcast, which invited listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more. Jennifer has over a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial & creative manager for aNb Media and its b2c review site TTPM.com, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and energetic three-year-old.

* YourUpdateTV is a property of D S Simon Media. The video included and release was part of a media tour that was produced by D S Simon Media on behalf of The Toy Association

About D S Simon Media
The firm is well known as a leader in the satellite media tour industry and produces tours from its studio and multiple control rooms at its New York headquarters. Clients include top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail and non-profits. Established in 1986 the firm has won more than 100 industry awards.

Dante Muccigrosso
Director of Media Integration & Client Reporting
E: dantem@dssimon.com
C: 973.524.0104

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2da041fb-9a20-40be-b98a-cf143ed4e399