New York, Oct. 30, 2024 (GLOBE NEWSWIRE) -- Flourish, a platform that provides innovative access to financial products that help registered investment advisors (“RIAs”) improve their clients’ financial outcomes, today announced an integration with Practifi, a CRM platform for the wealth management industry. The integration will benefit clients of both Flourish and Practifi. 

Flourish creates innovative tools that empower financial advisors to expand beyond the portfolio and provide solutions for even more aspects of their clients' financial lives. Built on Salesforce, Practifi enables advisors to bring together many tools and information wealth management firms need to increase efficiency, better manage relationships, and automate their work. Advisors that utilize both Flourish and Practifi now have the ability for data to flow into Practifi from Flourish Cash, Flourish’s cash management solution built explicitly for RIAs that offers clients competitive interest rates and elevated FDIC insurance through its Program Banks, as well as Flourish Annuities, the first end-to-end annuities solution built explicitly for RIAs and their clients.  

"This integration makes it easier than ever for advisors to help clients earn more on their cash through Flourish by leveraging their existing CRM data to streamline operations and deliver an improved client experience,” said Adrian Johnstone, CEO of Practifi. “Practifi strives to continually provide more value to RIAs and wealth management firms and this integration with Flourish positively contributes to this strategy.”

“We’re always looking for ways to help advisors become more efficient while also providing better service to their clients,” said Max Lane, Flourish CEO. “Inviting clients to earn more on their held away savings takes only moments for advisors, and information is pre-filled for clients, making it even easier for them to get started. Both sides win.”

Over 850 RIAs managing over $1.5 trillion in combined assets trust Flourish to help them bring more assets into their orbit. The Flourish platform allows advisors to feature their firm’s branding as well as provide client-friendly marketing materials, robust and customizable compliance resources, premium customer support, and more. 

Flourish has deep integrations across the RIA ecosystem, allowing advisors to incorporate our products into their existing workflows while seamlessly serving clients. To learn more about Flourish’s integrations with the RIA techstack, including Practifi, please visit: https://info.flourish.com/integration-partners. 


About Flourish
Flourish builds technology that empowers financial advisors, improves financial lives and retirement outcomes, and delivers new and innovative investment options to advisors. Today, the Flourish platform supports more than $6 billion in assets under custody and is used by more than 850 wealth management firms representing more than $1.5 trillion in assets under management. Flourish is wholly-owned by Massachusetts Mutual Life Insurance Company (MassMutual). For more information, visit www.flourish.com. 

About Practifi
Practifi is a CRM purpose-built for the wealth management industry. By unifying data, automating workflows and surfacing actionable insights, Practifi empowers teams to streamline operations, deliver an exceptional client experience and scale their business. With deep industry expertise and a dedication to client-led innovation, Practifi enables organizations across the globe to deepen loyalty with their clients and pioneer the future of wealth management. To learn more, visit practifi.com.


Forward Looking Statements
This press release may contain forward looking statements that are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied.

This feedback may not be representative of the experience of other customers, and is not a guarantee of future performance or success.

Flourish is an online platform through which investors can access financial services and products. Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck. Flourish Crypto is offered by Paxos Trust Company, LLC, a New York limited purpose trust company regulated by the New York Department of Financial Services that provides custody and execution services for the Flourish Crypto accounts, and Flourish Digital Assets LLC, registered in New York as a commodity broker-dealer and provides website and other services and support for Flourish Crypto accounts. Paxos is not an affiliate of Flourish. Flourish Annuities refers generally to the annuity platform operated by Flourish Technologies LLC, where applicable, and to Flourish Insurance Agency LLC in its capacity as a licensed insurance producer providing insurance services related to such platform. Flourish Insurance Agency LLC does business in California under the name Flourish Digital Insurance Agency. An annuity is an insurance contract. Annuities shown on the platform are sold through Flourish Insurance Agency LLC, a licensed insurance producer, with offices in Jersey City, New Jersey, and are issued by one or more approved licensed life insurance companies. The Flourish entities mentioned above are affiliates. Flourish Cash, Flourish Crypto, and Flourish Annuities accounts are separate accounts and only assets in Flourish Cash accounts may be eligible for protection by the FDIC or SIPC. Please review the Legal section of our website, and the disclosures provided with each Flourish service or product, for further information.

The cash balance in a Flourish Cash account will be swept from the brokerage account to deposit account(s) at one or more third-party banks that have agreed to accept deposits from customers of Flourish Financial LLC (Program Banks). The accounts at Program Banks will pay a variable rate of interest. Flourish Cash currently has a tiered interest rate structure and currently has one tier in effect. Rate and FDIC insurance coverage details can be found in the program summary. Each annual percentage yield (APY) may change at any time. The Flourish Cash interest rate(s) could be lower than the rate that could be earned by opening a deposit account directly with a Program Bank. The cash balance in a Flourish Cash account that is swept to one or more Program Banks is eligible for FDIC insurance, subject to FDIC rules, including FDIC aggregate insurance coverage limits. FDIC insurance will not be provided until the funds arrive at the Program Bank. Flourish Cash’s current Program Banks can be found here. For additional information regarding FDIC coverage, visit https://fdic.gov/ and https://www.flourish.com/advisors.

Marissa Arnold for Flourish
flourish@marissaarnoldpr.com 

Rocco Aloe, Gregory FCA for Practifi
practifi@gregoryfca.com