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Circana Announces its 2024 Consumer Electronics Industry Performance Award Winners
Las Vegas, NV, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Jan. 8, 2023 – Circana™, the leading advisor on the complexity of consumer behavior, today announced the winners of its 2024 Consumer Electronics (CE) Industry Performance Awards. The 8th annual awards program, timed with CES, celebrates brand leaders in the consumer technology industry based on top increases in market share in North America, fastest turning brand per item in the U.S., Canada and Mexico, and top e-commerce market share gain.
“Aligned with the spirit of CES, our annual awards program recognizes those who have excelled in navigating the dynamic landscape of technology, shaping the future through their innovative contributions,” said Ian Hamilton, president, Technology, Home, and Office Supplies, Circana. “We’re honored to recognize their excellence. Congratulations to all the winners!”
| Award | Category | Winner |
| Top Increase in Market Share – North America | TVs | Hisense |
| Top Increase in Market Share – North America | Inkjet Printers | Epson |
| Top Increase in Market Share – North America | Bluetooth Streaming Speakers | JBL |
Source: Circana, Retail Tracking Service, U.S., Canada, Mexico, 12 months ending October 2023.
| Award | Category | Winner |
| Fastest-Turning Brand Per Item | U.S. Total PCs | Apple |
| Fastest-Turning Brand Per Item | Canada Total PCs | Gigabyte |
| Fastest-Turning Brand Per Item | Mexico Total PCs | Huawei |
| Fastest-Turning Brand Per Item | U.S. Mirrorless Lens Cameras | Sony |
| Fastest-Turning Brand Per Item | Canada Mirrorless Lens Cameras | Canon |
| Fastest-Turning Brand Per Item | Mexico Mirrorless Lens Cameras | Sony |
Source: Circana, Store-Level Enabled Retail Tracking, U.S. dollar sales, 3 months ending October 2023.
Based on weighted dollar velocity per item for brands with distribution in retailers that represent at least 10% of Circana tracked CE sales.
| Award | Category | Winner |
| Top Brand Online | TVs | Samsung |
| Top Brand In-Store | TVs | Samsung |
| Top Brand Online | Soundbars | Samsung |
| Top Brand In-Store | Soundbars | Sonos |
Source: Circana, Retail Tracking Service, U.S. dollar share, 12 months ending October 2023
| Award | Category | Winner |
| Emerging Leader | TVs | Westinghouse |
| Emerging Leader | Total PCs | Thermaltake Technologies |
| Emerging Leader | Bluetooth Streaming Speakers | Ion Audio |
Source: Circana, Retail Tracking Service, U.S. dollar sales, 12 months ending October 2023.
Based on brands with between $10M-$100M in sales this year in the U.S.
Resources
For more information on the CES panels where Circana is participating, please visit this LINK.
About Circana
Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand and outpace the competition. Learn more at circana.com.
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Janine Marshall Circana 516-625-2356 janine.marshall@circana.com
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