SPRING HILL, FL - April 28, 2025 - Lifted Grounds Coffee Co.™, a bold new player in the specialty coffee market, officially announces its launch with a fresh mission: to fuel the wild ones. Built for off-roaders, adventurers, and outdoor enthusiasts, Lifted Grounds Coffee Co.™ combines specialty-grade, roast-to-order coffee with the rugged spirit of the trail.

Founded by Michael Merculieff, Lifted Grounds Coffee Co.™ is inspired by a two-decade journey spent chasing dreams on the road and now shifting gears toward authentic freedom. The brand emerges with a clear purpose: to serve those who live beyond the pavement with strong, ethically sourced coffee designed for muddy boots, cracked knuckles, and fearless rides.

Adventure Fuel™ for a New Generation of Explorers

Launching with five distinct roasts under the Adventure Fuel™ lineup, Lifted Grounds Coffee Co.™ offers bold, fresh-to-order coffee crafted to match the grit and determination of its community. Unlike mass-market brands, Lifted Grounds focuses on quality over quantity, roasting each order to deliver peak flavor and energy to those who prefer trails over highways.

"Our coffee isn’t about selling a lifestyle, it’s about fueling the one you’re already living," said Michael Merculieff, founder of Lifted Grounds Coffee Co.™. "We built this for the side-by-side riders, the mud junkies, the overlanders for everyone who knows the best roads aren’t paved."

Bridging the Worlds of Specialty Coffee and Rugged Living

Lifted Grounds Coffee Co.™ stands at the intersection of these two booming markets, offering a premium off-road coffee brand tailored to those who live life throttle wide open. With ethically sourced beans, roast-to-order freshness, and no gimmicks, the brand connects authentically with a fast-growing audience that values grit, passion, and purpose.

Coffee Built for the Wild

Each bag of Lifted Grounds’ Adventure Fuel™ is a commitment to quality and authenticity. As a family-owned coffee company, Lifted Grounds Coffee Co.™ pledges to keep its focus rooted in community, craftsmanship, and real-world adventure. The company rejects generic branding and smooth-talking marketing in favor of rugged packaging, straightforward sourcing, and bold flavor.

Designed for the outdoor lifestyle, this specialty-grade coffee is tailored for off-roaders, side-by-side riders, trail chasers, and anyone who believes that muddy trails make the best memories. The Lifted Grounds ethos "Stay lifted. Stay wild. Stay fueled." isn’t just a slogan; it’s a rallying cry for a growing movement.

Launching with Purpose and Power

Lifted Grounds Coffee Co.™ invites off-roaders, adventurers, and outdoor enthusiasts to visit www.liftedgroundscoffeeco.com to grab early access to its bold roasts and be among the first to fuel up with Adventure Fuel™. With fresh drops, limited edition roasts, and rugged loyalty perks on the horizon, the company is set to carve out a unique space in the booming intersection of coffee culture and outdoor living.

The brand’s early goal is simple: build a crew, earn trust through bold brews and real grit, and stay true to the wild spirit that inspired Lifted Grounds from day one.

"We’re not here to blend in with the polished brands," Merculieff added. "We’re here to fuel the people who live life a little louder, a little messier, and a whole lot freer."

About Lifted Grounds Coffee Co.™

Lifted Grounds Coffee Co.™ is a specialty-grade, roast-to-order coffee company based in Spring Hill, Florida. Built for adventurers, off-roaders, and trail chasers, Lifted Grounds fuels the wild with bold, ethically sourced coffee crafted for those who live beyond the pavement. With roots in family, grit, and freedom, Lifted Grounds Coffee Co.™ is committed to delivering premium coffee that matches the spirit of exploration. Stay lifted. Stay wild. Stay fueled.

For more information or to join the movement, visit www.liftedgroundscoffeeco.com.

Media Contact
Company Name: Lifted Grounds Coffee Co.™
Contact Person: Michael Merculieff
Email: Send Email
Phone: 352-238-2266
Country: United States
Website: http://www.liftedgroundscoffeeco.com/