Payper, the New Zealand PR firm known for its results-based model, has launched a new Generative Engine Optimisation (GEO) service designed to help Kiwi brands show up first when customers ask AI tools for recommendations.

Payper PR’s new Generative Engine Optimisation (GEO) service has launched.

VISIT: Payper GEO service page.

Similar to SEO for web, GEO focuses on how brands are discovered by tools like ChatGPT, Claude, and Google’s AI Overviews.

Instead of chasing keywords, GEO recommends products and services based on trustworthy third-party mentions including news stories, expert quotes, analyst notes, podcasts: the very placements Payper has been getting for its clients for years.

“We’re seeing a massive shift happening in how people search for recommendations and products,” says Auckland-based Lewis Hampton, Payper co-founder.

“It’s the biggest shift in discovery since Google. Instead of using a search engine, more and more people are shifting to AI tools like ChatGPT to get product and service recommendations completely tailored to their needs.”

“The brands that get mentioned in AI’s answers are already reaping the benefits and AI search is only going to become more and more popular.”

Because of the nature in which AI gives its recommendations, the method of how to be mentioned is different to traditional SEO.

“Search is moving from giving you a list of website links, to recommendations in plain language. To make these recommendations, AI is relying heavily on credible media coverage and expert commentary. GEO is about making sure your brand is recommended by AI,” Hampton says.

“In simple terms: GEO is less about what you say about your own brand, and more about what others say about it.”

Built for NZ businesses of all sizes, Payper’s GEO programmes combine targeted media outreach with thought-leadership placements in both national and industry-specific publications.

The approach delivers a double benefit: news coverage that builds brand, trust, and authority; and AI visibility that compounds over time as models incorporate those credible mentions.

“PR used to be seen as ‘nice to have’. Now we’re seeing that it’s becoming the key component for AI search,” Hampton says.

“If you want to be the name an assistant suggests when users search ‘best New Zealand whiskey’, ‘top EV charger for home’, ‘best bagel brand’ or ‘sustainable outdoor apparel’ you need sustained, credible coverage in the places AI already trusts.”

Payper has already helped leading brands including Scapegrace, Evnex, ABE’s Bagels and Mons Royale secure coverage that strengthens reputation and improves AI discoverability.

Media Contact
Company Name: Payper Co-Founder
Contact Person: Lewis Hampton
Email: Send Email
Phone: +64 27 451 8090
Country: New Zealand
Website: https://www.payper.co/