Movavi’s journey began in 2004 with the idea of making video editing accessible to a wide audience. The company’s first product, EnhanceMovie (now Movavi Video Editor), was released in January 2005, marking the start of a series of simple yet powerful tools. This software allowed users to edit videos, convert files, and perform other multimedia tasks.

However, the program did not initially gain the popularity it needed, prompting the company to take additional steps to attract users. In 2005, Movavi introduced new products, such as ConvertMovie (now Movavi Video Converter), which enabled video conversion into various formats, and Movavi Video Suite, offering capabilities for video and audio editing, DVD creation, and more.

Over time, Movavi strengthened its position in the market by actively developing partnerships with leading global companies like Intel, NVIDIA, Avangate, and Globell, expanding its capabilities and reach.

In April 2007, Movavi launched the website online.movavi.com, allowing users to edit media files directly in their browser, providing extra convenience. By 2016, the company introduced a mobile app, further enhancing user capabilities for simplified multimedia editing on mobile devices.

Today, Movavi is an international company with products available in 18 languages, used by more than 8 million users across 95 countries. Movavi's software is featured on major online platforms, including Amazon.com, Mac App Store, and others.

Each of Movavi's programs is constantly being improved. Compared to the initial experience, Movavi Video Editor now offers an intuitive interface and powerful features: trimming, merging, adding effects and filters, as well as color and lighting adjustments, which have made it highly popular among users. Movavi Screen Recorder, on the other hand, allows users to capture video in excellent quality and save it in various formats, providing flexibility and high-quality output.

The company continues to evolve, integrating new technologies, including artificial intelligence. In recent years, AI tools have been added to Movavi’s programs, significantly enhancing video and photo editing capabilities. The updated design of its software and website has made them even more user-friendly and intuitive.

For example, in October 2022, Movavi Video Editor 23 introduced a background removal feature that can replace both simple and complex backgrounds with any other. In October 2023, Movavi Video Editor 24 added a motion tracking tool, making it easier and more convenient to attach photos, emojis, or memes to objects in the frame.

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Website: https://www.movavi.com/