On September 26th, Shuozhou, Shanxi, made an appearance on the big screen at New York Times Square, sending Mid-Autumn Festival greetings and blessings from the land of the Wooden Pagoda to people worldwide. Simultaneously, with its image of rich cultural heritage, abundant resources, beautiful ecology, and concentrated industries, Shuozhou showcased the vitality and determination of being an international energy-efficient city to people worldwide.

Shuozhou city brand on the New York Times Square in the US

New York Times Square is located e of the world's most popular tourist destinations, often referred to as the "Crossroads of the World." Shuozhou's appearance in Times Square will run from September 26th to October 2nd, with multiple daily broadcasts on the large screens, presenting Shuozhou's urban brand to the world comprehensively.

Pagoda of Fogong Temple in Shuozhou City

The character "Shuo" in Shuozhou's name refers to the north, as well as the beginning of each month, symbolizing its unique urban characteristics. Shuozhou, located in the northern part of Shanxi Province, is an emerging city that emerged with the advent of reform and opening-up. It boasts numerous historical relics, with 327 kilometers of well-preserved ancient city walls and the famous Ying County Wooden Pagoda, one of the world's three great pagodas. During this showcase, prominent attractions such as the Ying County Wooden Pagoda, Guangwu Great Wall Moon Gate, and the Old City Wen Chang Pavilion are presented one by one, blending the beauty of natural landscapes, ancient history, and unique architectural landscapes, capturing the attention of local passersby. Those from afar are filled with curiosity about this city on the eastern frontier.

Shuozhou is a nationally recognized ecological garden city with a moist climate and comfortable temperatures. It has long been known as the "backyard garden of Beijing and Tianjin," attracting a large number of tourists for summer escapes. Shuozhou is also internationally acclaimed as a golden zone for herbivorous animal husbandry and a key electricity transmission base in Central China. Its livestock products have found their way to dining tables both domestically and internationally.

Overlook of the ecological environment of the Qilihe River section in downtown Shuozhou. Photo by Shi Zhenyu and Xue Liwei

In recent years, Shuozhou has focused on green transformation, striving to build a diversified modern industrial system. The traditional coal and electricity industry has become more efficient and eco-friendly, while emerging industries such as low-carbon silicon chips, ceramics, pharmaceuticals, equipment manufacturing, and logistics continue to grow. The construction of a modern and three-dimensional transportation system has accelerated, and the "four beams and eight pillars" supporting the high-quality development of the city's economy are firmly in place.

With mountains and seas not far away, Chinese character “Shuo” heralds the arrival of a golden autumn. This showcase will demonstrate how, under the theme of high-quality development, Shuozhou is rapidly integrating into and serving the new development pattern, striving for the "two centenary goals," and fully building the determined image of a modern green city on the frontier.

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