On September 26th, China Dongpo City Brand appeared on the big screen of Times Square in New York, USA. The bright screen will last until October 2nd, showing the world the elegant demeanour of Dongpo City Brand and sending the Mid-Autumn Festival greetings and blessings from Su Dongpo's hometown to the people of the world.

Dongpo City Brand shown at Times Square in New York, USA

New York Times Square, located in the financial center of Manhattan, New York, USA, is one of the most popular tourist destinations in the world and is called the “crossroads of the world”. Dongpo City Brand has also attracted more and more attention from friends all over the world. 

The name “Dongpo” comes from Su Dongpo, a well-known writer in ancient China. Su Dongpo was born in Meishan City, southwest of China. Since Su Dongpo gave the moon a poetic nickname with “Chanjuan”, he has had an indissoluble bond with the Mid-Autumn Festival. It also made his hometown, Dongpo District, Meishan City, a tourist destination featuring moon viewing, poetry and food.

South gate of Sansu Temple in Meishan, Sichuan (photographed by Xinhua News Agency reporter Shen Bohan)

It is reported that Su Dongpo’s hometown, Meishan, is located at the magical 30 degrees north latitude. Since ancient times, it has been a land of abundant products, and has the titles of the hometown of pickles in China, the hometown of high-quality rice in China and the hometown of citrus in China. Here is an important inheritance place of “Dongpo Cuisine”. When you taste Dongpo meat, Dongpo elbow and other delicacies, the tip of your tongue is not only full of delicious food, but also touches the taste of China culture.

Pantuo sitting on the east slope of Sansu Temple in Meishan (photographed by Yang Zhengnan)

The prosperity of “Dongpo cuisine” has also led to the prosperity of the production and processing of raw materials, seasonings and prefabricated vegetables closely related to it. At present, Meishan City is actively seizing the new track, giving full play to the good conditions and unique advantages of the industry, focusing on the development of products such as quick-frozen food, healthy diet and pre-conditioned food around “instant cooking, instant preparation, instant heating and instant eating”, and building a food industry cluster dominated by prefabricated vegetables. It is expected that global manufacturers, food lovers and cooking lovers will come here to explore the secret of “Dongpo taste”.

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