When thinking of influential stars on Instagram, people usually conjure up images of the Kardashian’s or This Morning’s Holly Willoughby, but it seems UK consumers are only In The Mood for one particular pop legend…

 

According to HypeAuditor, an AI-powered social media analytics tool, singer Linda Nolan’s engagement rate stands at a staggering 3.52%, far bigger than some of the UK’s most popular personalities, such as Holly Willoughby, Amanda Holden and even her own sister, Coleen. 

 

It’s reported by Daily Star that Holly Willoughby, who boasts a staggering 8.2 million followers, can charge up to £17,412.89 for a sponsored post, while her engagement rate is at an astonishingly low 0.18%

 

While Linda, 63, may have a lower following in comparison, at over 252,000, her audience appears to be more engaged, something brands have become increasingly interested in. 

 

SocialMedia Today says: “Having a large following does you no good if they aren’t paying attention. If you have lots of followers, but they aren’t engaging in other ways - it’s time to change your content strategy. Vanity metrics look great, but what you really want is what helps your business”

 

Hootsuite added: “Of course you want to rack up your followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. As a business, it’s quality, not just quantity, that you should be striving for. 

 

Imagine throwing a party, and tons of people showed up, but they all just sat there silently. No small talk, no dancing, no conversations, no questionable drinking games. Was the party really a success? The RSVP list looks good, sure, but did the guests have fun? Did they like the dip?

 

Activity and engagement is crucial for every social platform to build a positive brand experience, and develop meaningful relationships with new and potential future customers”

 

See the full list of personalities and engagement rates below:

 

Linda Nolan: 3.52%

 

Sam Faiers: 0.97%

 

Rochelle Humes: 0.74%

 

Coleen Nolan: 0.66%

 

Vogue Williams: 0.65%

 

Ruth Langsford: 0.51%

 

Katie Piper: 0.47%

 

Amanda Holden: 0.38%

 

Lisa Snowdon: 0.20%

 

Holly Willoughby: 0.18%

 

 

HypeAuditor is an AI-powered Instagram, YouTube, TikTok, Twitter and Twitch analytics and Discovery tool that helps to find relevant influencers, get insights about their audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for Instagram, YouTube, TikTok, Twitter and Twitch account analytics by providing the most accurate data.

 

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.