Consulting and partnership veteran to enhance Global Systems Integrators (GSI) collaboration and technology partnership success

TEMECULA, CA, August 05, 2024 (EZ Newswire) -- Culture Partners, the leading consulting firm specializing in driving results by activating your culture, is proud to announce the appointment of Adam Bataran as the new Senior Vice President of Global Alliances and Strategic Partnerships. In this role, Adam will spearhead efforts to support Global Systems Integrators (GSIs) in navigating complex technology deployments and accelerating business outcomes.  Additionally, Adam will expand Culture Partners’ value proposition through strategic technology partnerships.

Adam Bataran brings a wealth of experience to Culture Partners, having previously served as Global Managing Director and VP of Strategic Partnerships at IBM, where he led the overall Salesforce and IBM relationship. His impressive track record includes leading the go-to-market growth specialization team at Bluewolf, which was then acquired by IBM in 2016. Adam has proven experience consulting Fortune 100 companies on their digital transformations. With a deep understanding of the challenges faced by GSIs and a background in consulting and technology offering development, Adam is uniquely positioned to drive collaboration and success across our ecosystem.

"I am thrilled to welcome Adam to the Culture Partners team. His proven track record of building successful partnerships and driving growth aligns perfectly with our purpose. Adam’s expertise will be invaluable as we continue to realize business results for our clients across the world while impacting millions of lives," said Joe Terry, CEO of Culture Partners.

 

"To the GSI’s: your success is built on customer success. At Culture Partners, we understand the frustration when your clients struggle to adopt new technologies despite your best efforts. Often, the root cause isn't the technology itself but the underlying cultural resistance within the organization. We are confidently making a solemn commitment to serve your clients by activating their culture to achieve unprecedented results," said Bataran.

 

Culture Partners achieved record-breaking growth in new client acquisition in the first half of 2024, which is why it’s the time to double down on that growth into 2025 and beyond with our strategic partners.

Culture Partners has a proven track record of working alongside GSIs to address the critical change management of digital and/or AI transformation by activating culture to ensure the delivery of business results. By achieving cultural alignment, our strategic partners’ clients will achieve successful technology adoption, sustainable change and ultimately game changing outcomes.

Michael Fowler, former CIO of Florida Power and Light said: "At Florida Power and Light, we faced some challenges with our digital transformation and aligning business outcomes with technology while striving to exceed customer expectations and drive collaboration between operating groups. Culture Partners played a crucial role in activating our organizational culture, unlocking the full potential of our technology investments made through GSI’s. Their methodology aligned well with our needs driven by its metrics- and outcome-based approach, leading to successful results and a positive shift in our organization’s mindset, allowing us to embrace change and achieve our goals."

 

About Culture Partners

For over 30 years, Culture Partners, the leading culture consulting firm, has empowered clients across the world to harness the power of culture to produce game changing results. Culture Partners powers thousands of top organizations across the world to achieve their goals by connecting their purpose and strategy, while activating those through culture to realize record-breaking results. For more information, visit https://culturepartners.com.

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SOURCE: Culture Partners

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