PIXELYNX, the new music metaverse gaming platform created by musicians and technologists Joel Zimmerman (aka deadmau5) and Richie Hawtin, has revealed the name of its first mobile game — ELYNXIR — along with branding for the game created by award-winning creative director Joe Perez of WØRKS. According to the announcement, ELYNXIR was unveiled yesterday at the Niantic Lightship Summit in San Francisco by PIXELYNX CEO and Co-Founder Inder Phull in front of a packed house of augmented reality developers and executives. In addition, Niantic announced an investment in PIXELYNX at the conference. “ELYNXIR introduces an entirely new level of creative immersion and gameplay in the music metaverse. It’s a world built on the premise that artists and fans want fun and exciting new ways to interact and drive culture together,” said Phull. “We knew that collaborating with Joe and his team at WØRKS, with all of their experience creating iconic album art and merch for artists and campaigns for fashion brands, was key to helping us bring our vision to life and to music fans everywhere.”

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About PIXELYNX

PIXELYNX is a new gaming venture that has been created by iconic musicians and technologists Joel Zimmerman, aka deadmau5, Richie Hawtin, aka Plastikman, and music industry visionaries Ben Turner (Graphite; IMS: International Music Summit; AFEM: Association for Electronic Music), Dean Wilson (Seven20 Entertainment / mau5trap), and Inder Phull. The company, based in London and Los Angeles, is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences. Learn more at www.PIXELYNX.io.

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