The cannabis beverages segment has been receiving plenty of attention since 2020 when the first cannabis-infused drinks hit the market. Thanks to nano-emulsification technology, cannabis companies can now develop smoothly infused products consistently, a feat that gave them trouble in the segment’s early days. But, although cannabis technology has reached a level where customers can expect high-quality cannabis beverages, companies now have to deal with legislations that are inadvertently harming the young industry.

In Canada, restrictive cannabis regulations are preventing industry players from selling cannabis drinks in a familiar way and…

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