The acquisition creates the industry's first end-to-end platform for unlocking the economic value of proprietary data.

FirstParty, a leader in enterprise data commercialization, today announced the acquisition of Gulp Data, the authority in data valuation and data asset intelligence. The move comes as the rise of AI pushes proprietary data to the center of competitive strategy.

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The acquisition combines Gulp’s valuation technology and market intelligence with FirstParty’s commercialization platform, giving enterprises a complete path from understanding what their data is worth to turning it into competitive advantage and recurring revenue.

As artificial intelligence reshapes how organizations compete, organizations face growing pressure to treat proprietary data as a measurable business asset. Yet despite spending billions to collect, manage, and govern data, most enterprises still lack a consistent way to determine its economic value or put that value to work. Unlike intellectual property, real estate, or equipment, enterprise data is rarely measured economically despite often being among a company’s most valuable assets.

"Every strategic asset in the enterprise is expected to generate a return. Data should be no different," said Alex Nephew, Co-founder and CEO of FirstParty. "We believe creating measurable economic value from proprietary data represents one of the defining opportunities in enterprise software over the next decade. Bringing Gulp's market-leading data valuation capabilities into FirstParty accelerates our mission to connect data valuation with commercialization, helping organizations move from understanding what their data is worth to realizing its full economic value."

Gulp has completed more than 1,000 data valuations for leading enterprises, private equity firms, consulting organizations, and technology partners and has compiled one of the largest repositories of enterprise data valuation benchmarks. Its proprietary methodologies and market pricing intelligence have helped define the emerging discipline of data valuation, reducing what has historically taken months of analysis to a matter of days.

FirstParty has helped Fortune 1000 companies and leading private equity-backed enterprises turn data into production-grade data products and recurring revenue streams. Its platform combines market demand validation, productization, licensing, distribution, governance, and commercialization. Together, the platform enables organizations to:

• Understand what data is worth: Discover, inventory, and benchmark enterprise data assets against market value
• Prepare it for use: Stage data for internal AI, assess commercial readiness, and build production-grade data products
• Put it to work: Validate buyer demand, connect with qualified buyers and partners, and license data to maximize recurring revenue

"For years we've helped organizations answer one important question: 'What is our data worth?'” said Lauren Cascio, Co-founder of Gulp Data. “Joining FirstParty means we can now help them take the next step: turning that value into revenue, at scale. Together, we're giving organizations a complete path from data valuation to commercialization."

Gulp Data's team will join FirstParty and continue serving existing clients and partners without interruption. Gulp's valuation capabilities will be integrated into FirstParty's platform, giving customers a single system to measure what their data is worth and act on that value.

The combined company will continue investing in data asset intelligence, AI readiness, commercialization technology, enterprise partnerships, and automation across the full data lifecycle.

About FirstParty

FirstParty helps organizations transform proprietary data into production-grade data products, strategic insights, and recurring revenue. Combining AI readiness, market validation, commercialization, and execution, FirstParty enables enterprises to unlock the full economic value of their data.

About Gulp Data

Gulp Data created the data valuation category and is the leader in data asset intelligence, providing enterprises with market intelligence needed to measure, benchmark, and maximize the value of their data assets.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260804035078/en/

Every strategic asset in the enterprise is expected to generate a return. Data should be no different