New Map My Customers study with NYU researcher Sumedha Rai and Jasper Engines & Transmissions links daily field routines to quarterly sales growth

To determine what actually separates top-performing field reps from lower performers, Map My Customers today released a benchmark Field Sales Performance Study. Conducted in partnership with Sumedha Rai, Visiting Researcher, Applied AI, at New York University, the study analyzes the daily mobile habits and revenue outcomes of 172 outside sales reps at industrial manufacturer Jasper Engines & Transmissions. The empirical research links daily field routines directly to quarterly sales growth.

Why It Matters

For revenue leaders managing reps on the road, daily field execution has long operated inside a black box. Desktop CRMs capture lagging sales totals, but give managers minimal visibility into how reps actually plan and spend their days.

This study challenges a core sales assumption: revenue growth is not driven by territory size, account volume, or the “it” factor. It is the result of structured, repeatable daily routines.

Key Findings

• 78.7% performance predictability: Daily mobile habits such as route planning, saved filters, and logged check-ins, accurately predicted whether a rep's quarterly sales would grow or decline.
• 2.5x relationship depth: High performers visited priority accounts 2.5x more often and logged 3x more total field activity rather than managing larger account lists.
• 5x routing efficiency: Top reps opened map-optimized routes 5x more often (2,137 vs. 396 per quarter) and used smart daily planners 3x more often to eliminate wasted drive time.

Real-World Validation: Jasper Engines & Transmission Case Study

To test these habits in a live enterprise environment, the research evaluated the field sales force at Jasper Engines & Transmissions ($1.1B revenue, 4,100+ employees, 53 branch locations). The empirical findings validated the framework: top-performing Jasper reps generated $83,500 in average quarterly revenue growth, a 73% lift over lower-performing peers ($48,200). The performance gap was driven entirely by itinerary structure and daily tool usage rather than market density or account assignments.

"Great field sales performance isn't magic, and it isn't because of an 'easy' territory. It comes down to structured, repeatable behaviors," said Matthew Sniff, Founder & Chief Product & Strategy Officer at Map My Customers. "If those behaviors are repeatable, they are coachable. The real opportunity for sales leaders is to understand what their best reps do differently and give every rep the tools to work that way consistently."

5 Key Takeaways for Sales Leaders

1. Prioritize account depth: Focus reps on high-frequency visit schedules with core accounts rather than spreading them thin across massive territories.
2. Cut wasted drive time: Use mobile route planning to convert dead windshield hours into scheduled customer visits.
3. Coach leading habits: Inspect daily indicators like check-ins and itinerary planning to fix underperformance before the quarter ends.
4. Eliminate territory excuses: Itinerary structure and daily tool usage drive performance far more than market density.
5. Standardize top routines: Build enablement playbooks around the actual daily habits of top performers to elevate the whole team.

To download the study visit: mapmycustomers.com/field-sales-study

About Map My Customers
Map My Customers is the leading field sales execution platform, helping organizations plan, execute, and optimize field sales activities. By combining intelligent territory management, route planning, mobile CRM, and execution analytics, Map My Customers helps sales teams spend more time selling, improve territory coverage, and drive more predictable revenue growth. Organizations across manufacturing, distribution, healthcare, and business services rely on Map My Customers to turn customer data into consistent field execution. For more information visit www.mapmycustomers.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261110127389/en/

The study analyzed 172 field sales reps over two quarters