The brand behind the #1 infrared brush in the U.S. introduces a dual-function styling tool designed to deliver salon-worthy results with less heat damage.

BondiBoost, the hair-wellness brand that pioneered infrared technology in haircare tools, today announced the launch of the Infrared 2-in-1 Blowout Brush, a dual-function styling tool designed to dry, smooth, and shape hair with significantly less damage than traditional hot tools. The latest addition to the brand’s infrared lineup brings together a blowout brush and thermal styler in one versatile tool. Beginning October 30th, Sephora Rogue members have an exclusive first look before the tool launches online and in-store on October 31st.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20261030518270/en/

Credit: BondiBoost

The launch builds on BondiBoost’s prevention-first approach to hair health, reflecting a broader shift toward protecting hair from everyday damage rather than relying on repair after the fact. Since introducing its original Infrared Thermal Brush in 2024, BondiBoost has continued to invest in infrared technology designed to support healthier styling habits. Following eight sellouts of the original brush, the new 2-in-1 design expands the technology into a more versatile styling experience.

The Infrared 2-in-1 features two modes. Infrared Blowout Mode combines airflow and infrared heat to dry and style damp hair, with three airflow speeds. Infrared Thermal Styler Mode uses a heated barrel without airflow to shape, smooth, and refresh between washes, with three heat settings: 350°F, 400°F, and 450°F. Additional features include:

• Dual-voltage technology for international travel
• Infrared Heat For Styling Without the Damage
• Rounded, aloe-infused anti-tug bristles
• 55 mm oversized oval barrel for volume
• 60-minute automatic shutoff
• Design patent pending

“The haircare industry has spent years talking about repair. We think that’s backwards.” said Julia Ramanadhan, President of BondiBoost. “Hair longevity is the goal, but our customers won’t get there with a cumbersome routine. Many of our customers are washing once a week, dry-masking before Pilates, and refreshing their style with Infrared in between. We built the #1 infrared brush in the U.S. for that life, and the 2-in-1 takes it further: one tool for wash-day blowouts and every touch-up after.”

BondiBoost is bringing the launch to life with TikTok creator Kennedy Eurich, who has 1.8 million followers and has been a longtime fan of the original Infrared Thermal Bounce Brush. Eurich is the first creator to lead a BondiBoost product launch, with the campaign built around her own dating and breakup storytelling rather than a traditional ambassador approach. Under the tagline “A Better Way to Blow,” the campaign pairs the brand’s hair-styling expertise with Eurich’s signature humor and personality.

“Kennedy was a fan of the original brush long before we started working together, so building this launch around her own storytelling felt natural,” said Ramanadhan. “The campaign’s fun, it’s a little weird, and that’s what BondiBoost does best.”

The Infrared 2-in-1 Blowout Brush ($189) is available October 30 exclusively to Sephora Rouge members and launches October 31 at Sephora, BondiBoost.com and TikTok Shop. It will be available nationally on November 1 at ULTA Beauty. For more information, visit bondiboost.com.

ABOUT BONDIBOOST

BondiBoost is an Aussie-born hair wellness brand inspired by the laid-back lifestyle and community spirit of Bondi Beach. We’re on a mission to make hair longevity simple—starting with reducing hair shedding to help you hold onto the hair you’ve got, longer. Certified clean at Sephora, our formulas blend Aussie-grown botanicals with clinically proven actives for results without compromise. From our spa-like textures to our scalp-first approach, everything is designed to nourish at the root and deliver the volume you’re looking for—without the high-maintenance routine. In a category full of complicated regimens, we keep it laid-back, effective, and easy to stick with. Our viral Infrared Thermal Brush and cult-favorite HG Shampoo are now available at ULTA Beauty and Sephora.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261030518270/en/