Mortgage Direct Mail Leader Continues to Invest in New Technology and Data Innovation

Managed Direct Response (MDR), a leading mortgage direct mail marketing company, today announced the launch of its new state-of-the-art website, www.managedmktg.com. The redesigned site gives lenders and other clients a clear view of the company’s services, data capabilities and core values, according to Pat Mercuri, President and Founder.

Managed Direct Response specializes in mortgage direct mail, delivering trigger-based campaigns, precision data and full in-house production that turn prospects into funded loans. The company brings the same results-driven approach to automotive dealerships, non-profits and political campaigns, offering full-service direct mail, print and fulfillment under one roof.

Managed Direct Response is not an order taker that simply sends out mail. The company builds tailored, individualized campaigns for each client, designed to close sales and generate profit, backed by more than 200 years of combined direct mail expertise. Every client’s campaign is dropped individually and is never commingled with other clients’ mail.

Managed Direct Response also sets itself apart from mail-only firms by integrating direct mail with digital marketing, including email, social media and pay-per-click advertising. The result is a unified multichannel strategy that reaches consumers across multiple touch points and drives stronger response.

“There’s an old adage in this business: the best data generates the best results,” said Mercuri. “At Managed Direct Response, we pride ourselves on state-of-the-art, verified and tested databases that let our clients reach their best prospects every time. We adjust our drops as demographics and market trends change. We don’t stand still.”

The new site also outlines the company values that define how MDR does business and reflect its commitment to customer success.

“Honesty and integrity are at the core of everything we do,” Mercuri added. “We don’t overpromise and underdeliver. We work hard, dedicate ourselves to our clients’ success, and deliver a quality program they can be proud of and would recommend to others. That’s why our customers come back again and again.”

About Managed Direct Response

Managed Direct Response is a full-service direct response marketing agency based in Irvine, California. Known for innovative strategies, a client-centered approach and outstanding results, the company specializes in mortgage direct mail and also serves automotive, non-profit, political, solar and retail clients. For more information, visit www.managedmktg.com.

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