Appointment underscores Princeton’s commitment to scaling its platform and strengthening investor partnerships.

Princeton Equity Group, LLC (“Princeton” or “the Firm”) today announced that Paul Kuppich has joined as Partner, focusing on capital formation and firm strategy. He will also serve as General Counsel.

Paul most recently served as a Managing Director at Piper Sandler following its acquisition of Aviditi Advisors, the alternative investments advisory firm he co-founded. At Aviditi, he oversaw project management, built investor relationships across the Northeastern U.S. and Canada, and originated new mandates. He previously worked with the Credit Suisse Private Fund Group and began his career as an attorney at Weil, Gotshal & Manges.

“Paul has been a trusted advisor to Princeton since our early days, and we are thrilled to welcome him to the partnership,” said Jim Waskovich, Managing Partner. “His track record in fundraising and investor relations, combined with his strategic perspective, will be invaluable as we continue to scale our platform and pursue new opportunities.”

“Paul brings a true partnership mindset and a deep understanding of what matters most to institutional investors,” said Doug Kennealey, Managing Partner. “Equally important, he shares our values of collaboration, humility, and long-term business building—qualities that are central to Princeton’s culture and success.”

“Princeton is an increasingly recognized leader in the franchisor and multi-location space, focused on driving outperformance through its experience and ability to evolve and stay ahead,” said Kuppich. “I am excited to join this exceptional team and contribute to building enduring value for our companies and investors through a commitment to innovation, hard work, and character.”

About Princeton Equity Group

Princeton Equity Group is among the most experienced franchisor and multi-location investors in the United States and manages approximately $1.6 billion of assets. Princeton exclusively invests in leading franchisor and multi-location companies and views each investment as a long-term, supportive business partnership with founders and management teams. The principals at Princeton have sponsored investments in some of the most admired, growth-oriented franchisors and multi-location companies in the United States. For more information, visit princetonequity.com.

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