Expanding on its award-winning line-up, Almave introduces Humo, an authentic mezcal alternative boasting bold and smoky notes created with both innovation and tradition at the forefront

Today, Almave, the first non-alcoholic agave spirit co-founded by Seven-Time Formula One™ Champion and Entrepreneur Lewis Hamilton and Master Distiller Iván Saldaña of Casa Lumbre Spirits, announced the launch of Almave Humo, a non-alcoholic mezcal alternative.

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Almave Humo Non-alcoholic Mezcal Alternative

Made with Espadin agave harvested from the foot of the Popocatépetl volcano in Puebla, Mexico, Almave Humo features rich and smoky depth that consumers expect from a fine mezcal, without the alcohol, creating an elevated, authentic drinking experience. Entering an entirely new category, Almave Humo not only fills a significant whitespace in the market but also redefines the non-alcoholic landscape through the adaptation of the time-honored method of mezcal production. This process includes pit-roasting the agave piñas in a traditional oven with fire and volcanic stones, and utilizing water from the distillery’s well, enriched with complex flavors from the surrounding volcanic soil.

“We’ve found that many agave spirit drinkers begin with tequila, then learn about mezcales as they gain a curiosity and appreciation that inspires them to venture further into the world of agave spirits,” said Iván Saldaña, Almave’s Master Distiller and a Co-Founder of Casa Lumbre Spirits. “Almave Humo offers distinct, smoky notes for those seeking complex cocktails while embracing a lifestyle beyond proof. Our contributions to the NA category have proven that we are pioneering a new drinking culture that meets the needs of today’s evolved consumer. It’s been such a rewarding and eye-opening experience expanding Almave’s portfolio, and I’m looking forward to building upon our innovation for what’s to come next.”

“Iván and I have been talking about exploring further into the discovery of mezcal since launching Almave, so I’m super excited that we’re now bringing Almave Humo to the table,” said Co-founder Lewis Hamilton. “I’ve learned so much from Iván’s dedication to agave, and I’m proud of what we’ve achieved with this latest innovation. I think Almave drinkers will really enjoy the unique, smoky taste of Almave Humo, and I’m excited to see how they incorporate it into their gatherings, celebrations, and beyond.”

Almave Humo is bottled in the same premium, distinguishable packaging as the company’s core agave spirits–Almave Ámbar and Almave Blanco–but with a velvety, matte finish as a nod to its smokiness. It is available for purchase starting today, August 8, 2025, on Almave.com, retailing for $36.99 per 700mL bottle.

For more information, please visit www.almave.com or follow along on Instagram using @almave.

ABOUT ALMAVE DISTILLED NON-ALCOHOLIC AGAVE SPIRITS

Almave Distilled Non-Alcoholic Agave Spirit is the first non-alcoholic spirits brand made following the same processes as tequila and mezcal. Created from the highly coveted agave plant harvested in Mexico, Almave Spirits are made with excellence and authenticity in mind. Offered in Almave Ámbar, Almave Blanco, and Almave Humo, Almave is perfect for sipping or mixing into your favorite cocktail. Founded by seven-time Formula One™ champion and entrepreneur Lewis Hamilton and Casa Lumbre, spirit innovators for over 25 years, Almave Agave Spirit embodies the shared vision and motivation of the team to continuously perfect their craft and to push the boundaries of innovation to create the first non-alcoholic agave spirit that takes the taste and craft of tequila and mezcal beyond proof.

ABOUT CASA LUMBRE

Born and based in Mexico, Casa Lumbre is a global spirits company that develops, produces, and incubates premium, award-winning spirits. Originally known for Mezcals, Liqueurs and Tequilas, Casa Lumbre continues to tap into its global values and perspective to expand beyond Mexican distillates.

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