Olmstead Williams Communications (OWC) today marked 17 years of delivering PR results for the technology, healthcare, fintech and professional services industries. Launched in a recession and a client lifeline during Covid, the resilient agency reflects the vision and commitment of founder Tracy Olmstead Williams.

“Seventeen is a milestone, but it’s not a finish line,” said Williams. “We’re witnessing a revolution in how information is disseminated, from generative AI to social media platforms. It’s still a sprint for us to make sure our clients keep up and stay ahead.”

She emphasizes the evolution of public relations since 2008. Traditional phone outreach has been overtaken by X direct messages (DMs), text, email, video conferencing and social media as faster, more effective ways to reach reporters and stakeholders. News rooms are now introduced to potential news stories by personal email outreach, with data backups and easy proofs provided instantly by alert PR teams. Public opinion can be influenced in real time, and reputations are shaped by how quickly and effectively a company responds. Generative AI tools, from Google Gemini to ChatGPT to Canva AI, are redefining how stories are created, discovered and trusted.

The firm maintains a focus on helping clients combine their industry expertise with effective communication that aligns with how success is indexed, ranked and shared. As OWC enters its 18th year, the tools have changed but the objective remains the same: drive real business outcomes.

“The industry has never been more exhilarating. You must adapt for how the game is played today and be ready for what’s to come tomorrow,” said Williams.

About Olmstead Williams Communications

Olmstead Williams Communications is a leading Los Angeles tech public relations firm specializing in reputation management, crisis management, media training and thought leadership. Its message training prepares CEOs for the national news media stage. More at www.olmsteadwilliams.com.

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