-- CUSOs join forces to provide best-in-class youth engagement tools.--

Incent, a leading provider of family and youth digital banking solutions for banks and credit unions and Credit Union Service Organization (CUSO), and MDT, a CUSO that helps credit unions navigate complex financial technology ecosystems, announced today a partnership to provide MDT clients a fully integrated, youth banking platform to more effectively engage and attract youth members by offering a secure, real-world digital banking experience for children and teens.

The growing demographic disparity among credit unions further underscores the importance of engaging with Generation Z (ages 16 -18) and Generation Alpha (ages 6 – 15). In a recent survey conducted by CULytics, 80% of credit union leaders indicated that attracting younger members is “extremely important.” However, in the same survey, less than 40% of respondents reported gaining “real traction” with this segment. Incent, in partnership with MDT, is helping address this concern with its fully integrated, white-labeled solution that is designed specifically for younger members with interactive features, a seamless user interface and an intuitive design that is easy to navigate.

Pete Major, Vice President, Fintech Solutions at MDT, said, “At MDT, we are committed to providing our credit union clients with proven tools and services that support their business goals and help them remain institutions of choice. Engaging the next generation of members is a top priority for credit unions across the country. Incent’s platform not only ensures credit unions remain relevant with Generation Z and Generation Alpha, but also has built in features to foster long-term relationships. We are proud to partner with Incent and to make this compelling offering available to our credit union community.”

Together, MDT and Incent are providing credit unions a youth banking solution that builds responsible money management habits by offering a secure, real-world digital banking experience. The platform’s robust suite of features are designed to teach financial literacy and encourage responsible money management through various modules including: Learn, Earn, Spend, Save, Give and Borrow.

Marcell King, president and COO of Incent, said, “MDT has a strong reputation and history of supporting the digital movement and ensuring credit unions of all sizes are equipped to not only succeed, but to thrive in today’s increasingly competitive environment. This partnership is yet another example of that commitment and together, we are providing MDT’s credit union clients with invaluable tools to educate and engage with younger generations, while also ensuring these members are equipped with the knowledge needed to make sound money decisions and to establish a solid financial foundation. Our platform is designed to engage the entire family, building trust and loyalty for not only today’s members, but for future generations as well. We look forward to a long-standing partnership with MDT and to working with their member credit unions.”

Incent’s youth banking platform keeps deposits and interchange revenue within the credit union rather than diverting them to third-party fintech sponsor banks. Additionally, the platform helps credit unions grow their share of wallet by maintaining ownership of the relationship and seamlessly transitioning the child to an “adult” account when the child turns 18.

About Incent

Incent is the leading provider of B2B youth banking services for U.S. banks and credit unions. Designed specifically for community financial institutions, Incent’s youth digital banking solution provides the tools needed to teach kids responsible financial habits. The platform engages youth (ages 6–18) by combining financial education and gamification with hands-on real-life banking experiences focused on earning, saving, giving, spending and borrowing money. Incent seamlessly integrates with financial institutions’ existing digital banking solutions, enabling banks and credit unions to engage younger customers while maintaining deposits within the institution. The parent or guardian retains full control of the account, ensuring a safe and educational digital banking experience.

For additional information about Incent visit www.incent.net or connect with the company on LinkedIn.

About MDT

MDT helps credit unions navigate complex financial technology ecosystems, ensuring they remain institutions of choice for members. In addition to hosting the Symitar core processing system from Jack Henry™, MDT provides credit unions with the tools and technology needed to compete and grow. Committed to partnership, security, and compliance, MDT takes a collaborative approach to service—leveraging deep industry expertise to understand each institution’s unique needs and foster long-term success. MDT supports over 100 credit unions with cloud-based solutions, expert consulting, and digital transformation strategies. With MDT, credit unions across the country can more effectively implement technology, boost efficiencies, and enhance member service. Visit mdtmi.com or follow @memberdriven for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250603544984/en/

Incent and MDT partner to provide an advanced youth banking solution, helping credit unions attract Gen Z and Gen Alpha, build long-term loyalty by engaging younger members and build responsible money management habits.