World’s largest independent health agency trailblazes through Creative Week with 27 The One Show Pencils, 27 ADC Annual Awards Cubes, 26 Clios, and more

Klick Health is capping off The One Club’s Creative Week tonight with a groundbreaking win, becoming the first health agency in The One Show’s 52-year history to ever be named an Agency of the Year.

As The One Show’s 2025 Independent Agency of the Year and the recipient of 83 campaign accolades over the course of the week, Klick is helping signal a major advertising industry shift as health creativity increasingly takes center stage.

“Klick Health’s recognition as Independent Agency of the Year is a landmark moment—not only is it the first time a health-focused agency has earned this honor, but they did so with an exceptional body of work,” said Kevin Swanepoel, CEO of The One Club for Creativity. “With three standout campaigns each taking home multiple One Show Pencils, Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry.”

Rich Levy, Klick’s Chief Creative Officer said, “Being named the first health agency ever to take home an Agency of the Year demonstrates how purpose-driven creativity in healthcare, rooted in empathy and innovation, has earned its place on the world stage and reaffirmed that good work is good work. We're such fans of the past Independent Agency of the Year winners so to now be on a list that includes agencies like Rethink, Serviceplan, Wieden+Kennedy, and L&C is a dream come true.”

“This historic achievement is a powerful testament to our team and how they’re shattering the stereotypical reputation of a health agency,” added Klick Co-Founder and Chairman Leerom Segal. “Thank you to every Klickster who dares to dream bigger and push further to help our clients make a healthy impact in people’s lives.”

Earlier in the week, Klick’s work was honored with numerous campaign awards, including 27 The One Show Pencils (including Best of Discipline in Pharma for ‘Voice 2 Diabetes’), 27 ADC Annual Awards Cubes (including Best of Discipline in Product Design - Innovation for ‘Voice 2 Diabetes’), 26 Clios (including a Grand Clio in Audio - Use of Technology for ‘Voice 2 Diabetes’), two Webby Awards and a Gold International ANDY Award for ‘47,’ with most wins coming outside of the health and wellness categories. ​ADC Annual Awards also ranked Klick #1 in the Pharma/Health/Wellness discipline, the #1 agency in Canada, and #2 agency in the world.

Change the Ref was named Non-Profit Client of the Year at The One Show for its campaigns, including ‘American Cancer Story,’ the emotional coming-of-age film Klick created in collaboration with co-writer and director José Padilha and producer Taking Over Films, with original score by Maroon 5's James Valentine and VFX by Pierre Buffin.

About Klick Health

Klick Health is the world’s largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as enterprise omnichannel enablement among its specialized offerings. Klick’s client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative.

One of the most-awarded advertising agencies on the planet, Klick was named 2024 Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network for the second year running. Cannes Lions also recognized Klick as the 2024 #3 Independent Agency of the Year. In 2024, Klick won over 140 top creative honors, including the coveted Cannes Lions Innovation Grand Prix, and eight agency distinctions from the most respected advertising awards shows. Klick has also been ranked a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising.

Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to careers.klick.com.

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"Klick proved that world-class creativity is thriving in the health space. This win sets a new benchmark for the industry.”