A powerhouse collaboration brings striking new looks to the course

Sunday Swagger, the performance golf and lifestyle apparel company that never sacrifices comfort for personality, is building upon its popular collaboration with the iconic Guinness® brand to reunite for a fresh fall collection.

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In its second collaboration of the year, Sunday Swagger and Guinness® reunite for a fresh fall collection

In its second Guinness® collaboration of the year, Sunday Swagger is celebrating individuality, heritage, and tradition with an expanded collection for men and women. The latest Guinness® x Sunday Swagger product drop is bolder the second time around, bringing style made to shine both on and off the course.

The latest drop blends some of the most iconic and recognizable markings of Guinness® with Sunday Swagger’s eye-catching flair. Men can choose from six fresh polo prints—each made from a breathable, moisture-wicking, four-way stretch poly-spandex blend built for comfort on and off the course. The lineup also introduces two new button-ups for men as well as a new quarter-zip for the crisp fall weather. For women, the collection offers two new sleeved shirts that perfectly capture the spirit of this classic-meets-contemporary collab.

And what’s a fresh fit without the perfect accessories? This launch comes with plenty of ways to round out your look: two new golf towel prints, four ball markers, two new headcovers, and four stylish hats. Plus, for those who like to sip while they swing, a custom Guinness® x Sunday Swagger beer sleeve is a must-have—it’s designed to keep several cans of your favorite beverage perfectly chilled on the course.

“Our customers have embraced our partnership with Guinness®, and we’re delivering another collection full of signature style. Guinness® is one of the world’s most beloved brands, and this collaboration is all about blending that globally recognisable brand look and feel,” said Sunday Swagger Founder Mark Carmona.

The Guinness® x Sunday Swagger collaboration is available online starting today at sundayswagger.com, as well as in select stores in the USA and in Dublin.

Since it was founded in 2019 by visionary entrepreneur Mark Carmona to redefine and push the boundaries of golf fashion, Sunday Swagger has accomplished triple-digit growth each year. The company has created more than 300 distinctive and unique designs for men’s, women’s, and youth polos, t-shirts, hats, and outerwear. When a particular print sells out, Sunday Swagger quickly pivots to unveil new styles. Sunday Swagger’s signature polos, including Splatter, Stylin’, and The Gambler, have exploded over social media and have been seen on various celebrities.

Sunday Swagger’s loyalty membership community - The Sunday Club - offers members exclusive access to new designs, free shipping, increased discounts, 10% cash back on purchases, and a free welcome gift ($20 annual fee).

For more information and to order, visit sundayswagger.com and follow @sundayswagger on Instagram. The brand is now also available for affiliate programs via Awin and SkimLinks.

About Sunday Swagger

Sunday Swagger is a vibrant apparel company that never sacrifices performance for personality. Existing to deliver a sense of confident style coupled with comfort and durability, Sunday Swagger crafts its products in its Southern California headquarters for aficionados of fun around the world. Its clothes are designed for maximum comfort, featuring 4-way stretch, moisture-wicking, and breathable fabric that's guaranteed to turn heads and spark conversation. It’s your Swagger. Embrace it. Own it. For more information, visit SundaySwagger.com and follow @sundayswagger on social media.

About Guinness

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James's Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops, and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 countries, with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, the USA, Nigeria, and Cameroon. More information can be found at www.guinness.com.

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In its second Guinness® collaboration of the year, Sunday Swagger is celebrating individuality, heritage, and tradition with an expanded collection for men and women.