GCH Technologies will join industry leaders at ConnectMobile, hosted by CTIA during Mobile World Congress Las Vegas 2025, to discuss the future of trusted business messaging. The panel, “Business Messaging and the Short Code,” will explore how short codes continue to serve as the most reliable and secure channel for enterprise-to-consumer communication.

Enterprises are under intense pressure to deliver customer engagement that is not only personalized and immediate, but also compliant, secure, and consistent at scale. With regulatory scrutiny rising around consumer privacy and messaging authentication, many brands struggle to maintain the balance between innovation and trust.

Messaging channels like short codes remain vital in this context—not merely because they provide unmatched reach and performance, but because they simplify compliance and ensure reliable message transmission across complex carrier ecosystems. In fact, SMS open rates can exceed 98%, and click-through and conversion rates in well-targeted campaigns often range from 21–32%, outperforming most other communication channels.

GCH Technologies will use real-world insights and examples to explain how enterprises can modernize their short-code strategy to maintain performance while aligning with evolving regulatory and carrier demands.

Panelist: Cliff Holsenback, Chief Operating Officer & Co-Founder, GCH Technologies

Panelist: Ariel Reid, Vice President of Customer Experience, GCH Technologies

Moderator: Jeff Simmons, Vice President, Technology Programs, CTIA

MWC Las Vegas 2025

Panel Session: “Business Messaging and the Short Code”

ConnectMobile hosted by CTIA

Fontainebleau Las Vegas, Level 6, Royal 6

Tuesday, October 14, 2025

9:00 AM – 12:30 PM