Beautyrest Celebrates 100^th Anniversary, Marking Centenary with Roaring ‘20s Soiree at Winter Las Vegas Market

Serta Simmons Bedding (SSB), LLC, a leading global sleep company, announced today the launch of its new Beautyrest^® and Beautyrest^® World Class^™ collections. The new Beautyrest mattresses will begin arriving on retail floors starting in February and March and will be showcased at the Winter Las Vegas Market taking place January 26 – 30, 2025, at Suite B1201.

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The new Beautyrest® World Class™ collection features 1000-density Pocketed Coil® Technology and ActiveResponse™ Memory Foams and our new Conforming World Class Relief™ HD Foam to provide premier individualized support, pressure relief and motion separation. (Photo: Business Wire)

“These two new collections really complete the Beautyrest portfolio,” said Rolf Sannes, Senior Vice President, Brand Marketing, SSB. “Last year, we launched Beauty Sleep^®, our value price collection (and an introductory product to the Beautyrest portfolio), and we also relaunched Beautyrest Black, our most premium offering. With Beautyrest and Beautyrest World Class we are offering the right product for every consumer, with step-ups in features between collections, delivering on our value proposition of individualized support and motion separation for a great night’s sleep at every price point.”

“Both the Beautyrest Black and Beauty Sleep collections have surpassed our expectations,” said Jessica Goldberg, Senior Director, Beautyrest Brand Marketing. “We're proud to see such strong customer demand and exceptional growth, reinforcing our brand’s dedication to quality and innovative sleep technology."

2025 marks the 100^th anniversary of Beautyrest, which will be celebrated with a Roaring 20’s themed soirée at Winter Las Vegas Market. Beautyrest is also providing dealers with 100th anniversary in-store materials and incorporating the milestone into its TV advertising campaign, set to air across TV and digital channels this Memorial Day.

"Celebrating 100 years of Beautyrest is a monumental milestone for this brand,” said Tim Oakhill, Chief Marketing Officer. “As we mark this century of sleep innovation, we're thrilled to introduce two exciting new collections at the Winter Las Vegas Market. We’re not just offering new products, we’re bringing these innovations directly to our retailers, so that our customers can experience the quality sleep they deserve. We look forward to the next 100 years of empowering people to enjoy a good night’s sleep.”

Additionally, SSB is pleased to announce the launch of a new, adjustable line of bases under the brand name baselogic™. The line is in support of the Beautyrest brand and the Serta brand, and will include four base models, which will be available to retailers starting March 1, 2025.

Introducing Beautyrest

With the new Beautyrest mattress collection, 875-density Pocketed Coil^® Technology provides signature individualized support and motion separation, while Beautyrest^® ActiveResponse^™ Memory Foam provides contouring comfort designed to help pressure points and help alleviate aches and pains.

Beautyrest with Pocketed Coil^® Technology delivers the individualized support and unparalleled motion separation needed to ensure a truly undisturbed night’s sleep.

The all new Beautyrest collection models (which sits above Beauty Sleep and below Beautyrest World Class on the brand platform) offer elevated, modern aesthetics and an antimicrobial quilt.

The Beautyrest Collection is offered in two levels:

• Level 1: 4 handles, 875-density Pocketed Coil^® Technology, ½” ActiveResponse^™ Memory Foam and antimicrobial quilting.
• Level 2: 4 handles, 875-density Pocketed Coil^® Technology, ½” ActiveResponse^™ Memory Foam and antimicrobial quilting, as well as ¾" SurfaceTouch™ Gel Memory Foam (in quilt) and InfiniCool^® technology.

Launch of the new Beautyrest^® World Class^™

The new Beautyrest^® World Class^™ collection features 1000-density Pocketed Coil^® Technology and ActiveResponse^™ Memory Foams and our new Conforming World Class Relief™ HD Foam to provide premier individualized support, pressure relief and motion separation.

The new Beautyrest World Class collection (which sits above Beautyrest and below Beautyrest Black, the brand’s premium mattress offering), features elevated, modern aesthetics and InfiniCool^® or InfiniCool^® MAX (quilted only) Cooling Technology for temperature management.

All Beautyrest World Class mattresses feature four handles, 1000-Density Pocketed Coil^®, World Class Relief HD Foam, and InfiniCool^® or InfiniCool^® MAX (quilted only). In addition:

• Our brand new World Class Relief^™ HD Foam, featured in all Level Three and Level Four Mattresses, offers remarkable pressure relief that responds to your body.
• Level Four mattresses feature twice the SurfaceTouch™ Gel Memory Foam to unlock pressure relief right at the surface.
• InfiniCool^® MAX Technology offers advanced cooling with vertical natural lux fibers in our Beautyrest^® World Class^™ Quilted mattresses.
• Beautyrest^® World Class^™ Hybrid mattresses feature InfiniCool^® Technology and Beautyrest ActiveResponse^™ MAX HD Memory Foam for a cooling sleep surface and added pressure relief.
• Our patent-pending Apex Top Design, featured in our Level Four Medium Hybrid, offers three additional inches of premium memory foam designed for upgraded pressure relief, with a high-density foam perimeter encasement for enhanced edge support.

Suggested pricing starts at $1,399 for Level 3 and $1,699 for Level 4.

For more information on the new Beautyrest products visit https://www.beautyrest.com.

About Serta Simmons Bedding

Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta^®, which has five other independent licensees, Beautyrest^®, Tuft & Needle^® and Simmons^®. For more information about SSB and its brands, visit https://sertasimmons.com/.

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