Datassential, the leading global food and beverage intelligence platform, today announced a strategic investment from New Mountain Capital, a growth-oriented investment firm with more than $55 billion in assets under management, and Endicott Capital, an investment firm focused exclusively on the information services sector. This partnership with New Mountain Capital and Endicott represents a significant step in Datassential's journey toward further enhancing its impact, strengthening its capabilities, and expanding its reach to serve clients across the food and beverage industry.

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Founded in 2001, Datassential has become the trusted partner for hundreds of global food and beverage companies, offering comprehensive research, data analytics and trend intelligence to help its clients innovate and grow. With New Mountain Capital and Endicott’s partnership, Datassential will have the added resources and expertise to expand its product offerings and strengthen its technological capabilities, while continuing to drive its commitment to serving clients with market-leading solutions.

“We are thrilled to join forces with New Mountain Capital and Endicott, firms that share our vision of product innovation and client-centric growth,” said Datassential CEO Jim Emling. “This partnership will allow us to accelerate our business strategy and capture opportunities in the market, further expand our offerings and bring greater value to the food and beverage community worldwide.”

New Mountain Capital's investment in Datassential is aligned with its strategy of investing in high-growth, market-leading companies across diverse industries. The firm’s commitment to fostering innovation, sustainable growth and building great businesses will underscore its partnership with Datassential and support the company in accelerating its current strategy and achieving its long-term objectives.

“Datassential has established itself as a leader in the food and beverage insights market, known for its deep expertise, unparalleled data solutions and innovative approach,” said Gandhi Bedi, Managing Director at New Mountain Capital. “We are excited to be partnering with the Datassential team to support their vision and drive growth, both organically and through strategic acquisitions. This partnership marks another significant milestone in our ongoing effort to invest in transformative companies that are shaping their industries.”

Pete Masucci, Managing Director at New Mountain Capital, added, “We see tremendous potential in Datassential’s platform, and are committed to investing in the resources and technology that will empower the company to continue to deliver exceptional insights and value to its clients. We believe that with New Mountain's support, Datassential will be able to reach new heights and expand its leadership position in the market.”

Mike Chinn, Partner at Endicott Capital, said: “We are excited to partner with New Mountain and the talented team at Datassential. Our investment underscores our belief in Datassential's mission and their potential to continue setting new standards in must-have data for the food and beverage industry."

Solomon Partners served as financial advisor and Simpson Thacher & Bartlett LLP served as legal advisor to New Mountain Capital. Aeris Partners LLC served as the financial advisor and Latham & Watkins LLP served as legal advisor to Datassential and Spectrum Equity.

About Datassential

Datassential is the leading global food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Burger King, DoorDash, General Mills, Land O’ Lakes, Pepsi, Starbucks, Target, and more.

About New Mountain Capital

New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, credit and net lease investment strategies with over $55 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. For more information on New Mountain Capital, please visit https://www.newmountaincapital.com/.

About Endicott Capital

Endicott Capital is a New York–based investment firm that invests exclusively in the information services sector - technology-enabled, B2B companies providing critical data and analytics to a wide range of sectors and end-markets. As a value-added investor, Endicott brings extensive operational, business-building, and investment expertise, and partners with management teams and other shareholders to build strong companies that realize their growth potential and maximize value. For more information: www.endicottgp.com.

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