With AI Review Response, SMBs can easily enhance their online reputation

Thryv® (NASDAQ: THRY), the leading do-it-all small business software platform, today launched Thryv AI Review Response, an addition to its platform that allows businesses to quickly and easily respond to positive and negative feedback on Google Business Profile™ business listings, YP.com, Trustpilot, and 20 other popular review sites.

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“Thryv AI Review Response helps small businesses with limited resources maintain the high level of online engagement needed to build customer loyalty and trust.” (Photo: Business Wire)

“Reviews play a critical role in consumer purchase-intent. They are particularly important for small businesses that rely on their reputation and word of mouth, not a large marketing budget, to grow their customer base,” said Rees Johnson, Chief Product Officer of Thryv. “Thryv AI Review Response helps small businesses with limited resources maintain the high level of online engagement needed to build customer loyalty and trust.”

How It Works

Thryv aggregates reviews from over 24 popular review sites into one view. When someone leaves feedback about the client’s business on a review site, clients can use AI Review Response by clicking the AI wand that instantly generates three review responses. They then select the response they like best out of the three options, or they can request more response options to choose from. After adjusting the message to match their brand voice (or leaving it as is), they simply hit “reply.”

The impact of generative AI in reducing friction in the review response process can be powerful, particularly considering Yext research that shows that overall, 69% of customers expect a response within a week.¹

Why Reviews Matter

Positive reviews play a major role in buyer behavior: 95 percent of consumers read online reviews before they shop and 58 percent say they would pay more for the products of a brand with good reviews.² However, it’s not just the accumulation of positive reviews that matters. Authenticity counts. Sixty-four percent of people would prefer to buy from a responsive company than from one with a perfect rating a Trustpilot survey found.³

Thryv AI Review Response is the latest addition to Thryv’s growing AI-powered offerings, including the recently released AI-enhanced Social Media Management Tool and the Pro Campaign Editor that comes with a built-in AI assistant for copywriting email campaigns. Click here or more information on Thryv AI Review Response.

About Thryv

Thryv Holdings, Inc. (NASDAQ:THRY) is the provider of the leading do-it-all small business software platform that empowers small businesses to modernize how they work. It offers small business owners everything they need to communicate effectively, manage their day-to-day operations, and grow — all in one place — giving up to 20 hours back in their week⁴. Thryv’s customizable platform features three centers: Thryv® Command Center, a freemium central communications hub, Thryv Business Center™ and Thryv Marketing Center™. Approximately 300,000 businesses globally use Thryv software to connect with local customers and take care of everything they do, start to finish. For more information, visit www.thryv.com.

¹ Yext

² Brand Rated

³ Trustpilot

⁴ Based on Thryv survey sample of 181 clients. Calculations assume a 40-hour work week. Results may vary.

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