Momentum Across Business Segments Drives 45% Revenue Growth in Second Quarter to $2.3 Million

AiAdvertising, Inc. (OTC: AIAD), an industry leader in AI-powered digital advertising solutions, has reported its financial and operational results for the second quarter ended June 30, 2024.

Key Second Quarter and Subsequent 2024 Highlights and Business Update

• Revenue for Q2 2024 was $2.3 million, compared to $1.6 million in Q2 2023, an increase of 45%.
• Gross loss margin of (6.6%) in Q2 2024, compared to (22.6%) in the same year ago period.
• Platform License revenues for Q2 2024 increased 77% to $0.3 million due to our continued sales efforts towards platform license customers.
• Creative Services revenues for Q2 2024 increased by 43% to $0.4 million due to customer wins from the second half of 2023.
• Digital Marketing revenues for Q2 2024 increased by 41% to $1.6 million due to increased budgets from customers over last year.
• Q2 2024 Total Operating Expenses of $1.3 million decreased 37% sequentially from Q1 2024.
• Net Loss for Q2 2024 was ($1.5) million.
• Net Cash used in operating activities for the six months ended June 30, 2024, was $2.1 million, compared to cash used of $3.2 million the year ago due to changes in the components of working capital.
• FY 2024 revenue expected to be in the $9 to $10 million range on continued strong momentum driven by high customer retention, increased digital marketing budgets, and new customer wins.

Management Commentary

"The second quarter of 2024 was highlighted by increased revenue across our business segments, and an improved bottom line as we focused on efforts to reduce costs across all expense categories, while maintaining momentum,” said Jerry Hug, Chairman and CEO of AiAdvertising. “Revenue in the second quarter for our Campaign Performance Platform segment improved 77% year over year, as clients continue to experience superior results from its targeting capabilities and benefits. Our branding and creative design services segment continued to showcase our clients’ brands uniquely and creatively to infuse the public with curiosity to learn more, improving 43% year over year. In the Digital Marketing segment, strong client activity from our efforts to acquire new customers also provided 41% increased revenue from the prior year quarter.

“Operationally, during the second quarter we focused on improving efficiencies across the organization including efforts to reduce costs across all expense categories, including payroll, promotion, and research and development. These measures are aimed at increasing efficiency and improving scalability while continuing to invest in our AI and ML technologies, and marketing, without sacrificing growth.

“Looking ahead, we are building revenue and executing on our backlog while managing costs efficiently. We believe our strategy will enable us to reach cashflow breakeven in the near term. We are focused on the further development and scale of our AI-powered targeting solutions, and sales and marketing efforts that highlight how our platform generates more engaging, higher-impact campaigns that drive superior results. We continue to expect FY 2024 revenue to be in the $9 to $10 million range, driven by high customer retention, increased digital marketing budgets, and new customer wins. We look forward to reporting our third quarter 2024 results in the very near term,” concluded Hug.

Q2 2024 Financial Results

Revenue for the quarter ended June 30, 2024, and 2023 was $2.3 million and $1.6 million, respectively, an increase of 45%. The increase was across all business lines. The Platform License segment revenues for the quarter ended June 30, 2024, increased 77% to $0.3 million from the prior year due to management’s focus on a hybrid model of lower platform fees to drive higher customer budget spend. Digital Marketing revenues for the quarter ended June 30, 2024, increased 41% to $1.6 million as a result of this strategic shift. The Creative Design segment revenues for the quarter ended June 30, 2024, increased 43% to $0.4 million from the prior year due to customer wins in the second half of 2023.

Gross loss in the second quarter of 2024 was ($0.2) million, or (6.6%) of revenues, compared to a gross loss of ($0.4) million, or (22.6%) of revenues, in the comparable year ago quarter. Gross loss and gross margin percentage improved due to on-going cost reductions and gross margin leverage.

Total operating expenses for the quarter ended June 30 2024, were $1.3 million, compared to $2.0 million in the prior year, due to concerted efforts to reduce costs across all expense categories, including payroll, promotion, and research and development.

Net loss for the quarter ended June 30, 2024, was ($1.5) million, as compared to a net loss of ($1.9) million in 2023.

Operating activities for continuing operations used $2.1 million in net cash for the six months ended June 30, 2024, compared to $3.2 million for the six months ended June 30, 2023. The increase in cash flow used in operating activities was primarily due to changes in the components of working capital including changes in accounts receivable balances and changes in deferred revenue.

Cash and cash equivalents totaled $0.5 million at June 30, 2024, as compared to $0.1 million at December 31, 2023.

About AiAdvertising

AiAdvertising is an AI-powered solutions leader employing the industry’s most scientifically advanced, patent-pending AI targeting process. Transforming marketing and customer experiences, allowing marketers to personify client data and scientifically target their ideal customers with hyper-personalized campaigns. By harnessing artificial intelligence (AI) and machine learning (ML), we empower brands to easily target, predict, create, scale, measure campaign performance and reduce waste. Our clients gain the intelligence they need to prove advertising’s impact on the bottom line. This means more engaging, higher-impact campaigns that drive conversions and results.

For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

Forward-Looking Statements

This press release may contain "forward-looking statements." Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements are included in our filings with the Securities and Exchange Commission, including the "Risk Factors" section of our annual report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us in this release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments, or otherwise, except as may be required under applicable law.

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