Grocer launches community donation program in preparation of peak storm season

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is launching a community donation program benefiting the American Red Cross to raise funds in preparation of peak hurricane season. Customers can help equip the nonprofit by donating $1, $5 or simply rounding up their grocery bill while shopping their local Fresco y Más, Harveys Supermarket and Winn-Dixie stores through Sept. 27.

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Southeastern Grocers Inc. is launching a community donation program benefiting the American Red Cross to raise funds in preparation of peak hurricane season. (Photo: Business Wire)

According to the National Hurricane Center, mid-August to mid-October is considered the most active months of hurricane season with the peak approaching on Sept. 10. Every dollar donated through SEG’s community donation program will help support Red Cross Disaster Relief, which provides essential aid to those affected by disasters across the country, including food, shelter, relief supplies, emotional support, recovery planning and other assistance.

Raymond Rhee, Chief People Officer for Southeastern Grocers, said, “As a grocer serving five coastal states in the Southeast, our communities have weathered many storms and we know firsthand the devastation that hurricanes leave in their wake. Storm recovery takes a village, and a big part of that village is the Red Cross. It’s vital we ensure our relief organizations are well equipped when disaster strikes because it can mean the difference between life and death. Every dollar donated at our registers will go toward American Red Cross Disaster Relief to support communities in their greatest times of need.”

SEG has a long-standing partnership with the Red Cross, a national nonprofit whose mission is preventing and alleviating human suffering in the face of emergencies through the power of volunteers and the generosity of donors.​ Last year, SEG, together with the SEG Gives Foundation and generous customers, donated more than $815,000 to aid and support disaster relief efforts.

Donations to Red Cross Disaster Relief enable the organization to prepare for, respond to and help people recover from disasters big and small. Fresco y Más, Harveys Supermarket and Winn-Dixie customers can conveniently donate in their local stores through Sept. 27 to support communities and the nonprofit’s mission.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

About the American Red Cross

The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation's blood; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

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