Customers encouraged to round up grocery totals to aid vital AHA programs and adopt heart-healthy habits

In celebration of American Heart Month, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces its continued partnership with the American Heart Association (AHA) through Life is Why™, the organization’s fundraising campaign, to inspire customers to honor their reasons to live healthier, longer lives. The grocer’s in-store community donation program, benefitting the AHA, will aid in the organization’s research for new treatments, programs and services for survivors and their families, and encourage customers to create healthy habits that work best for their life, to give them the best chance at life.

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In celebration of American Heart Month, Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, announces its continued partnership with the American Heart Association. Now through Feb. 22 customers can simply round up their purchase to the nearest dollar or make a contact-free donation in the amount of their choice at the register while grocery shopping to support the American Heart Association. (Photo: Business Wire)

Now through Feb. 22¹, Fresco y Más, Harveys Supermarket and Winn-Dixie customers can simply round up their purchase to the nearest dollar or make a contact-free donation in the amount of their choice at the register while grocery shopping. Each cent raised during the program will help save and improve the lives of individuals in their local communities and support the organization’s priority issues which impact heart disease and stroke risk factors including tobacco use and vaping, high blood pressure and nutrition insecurity, as well as mental resilience and effects of COVID-19.

Raymond Rhee, Chief People Officer for Southeastern Grocers, said, “As the wake of the pandemic continues to impact our daily lives, our long-standing collaboration with the American Heart Association gives us the opportunity to invigorate our customers and associates to adopt healthier habits in their daily routines and reclaim their physical health and emotional well-being. We also encourage customers to pump up their support for American Heart Month by rounding up their grocery bills at checkout to help fund vital education, research and programs to strengthen the heart health of their families, friends and neighbors.”

The Life Is Why campaign aims to encourage individuals to Reclaim Their Rhythm by creating healthy habits that work best for their life, to give them the best chance at life. According to the AHA, close to half of American adults have high blood pressure. Of those, about 75% don’t have it controlled and many don’t even know they have it. High blood pressure is a leading cause and controllable risk factor for heart disease and stroke and can contribute to worse outcomes for those who contract COVID-19.

In its fifth year supporting the AHA, SEG continues to empower customers to take control of their health and increase awareness of heart disease and stroke during the current in-store community donation program. Since 2018, Fresco y Más, Harveys Supermarket and Winn-Dixie stores have raised nearly $1.5 million for the AHA with the help of their generous customers and associates.

Additionally, customers can access a variety of health and wellness resources in all Fresco y Más, Harveys Supermarket and Winn-Dixie in-store pharmacies, including free COVID-19 vaccines, flu shots, free blood pressure readings for customers to learn their numbers and expert advice from pharmacists for customized and convenient care they can count on.

To learn more about the Life Is Why campaign, visit heart.org/lifeiswhycampaign.

About Southeastern Grocers

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the five southeastern states of Alabama, Florida, Georgia, Louisiana and Mississippi. Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.

About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.

¹ Program ends on Feb. 15 in Louisiana Winn-Dixie stores only.

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