CUMMINGS, GA – The latest episode of the Auto Dealer Influencers Podcast features Tyler Cochran, a successful finance director at Beaver Toyota in Cummings, Georgia. Cochran joins co-hosts Marco Salinas and Patrick Jarman to share his insights and tips for success in the auto industry.

Cochran’s background in the auto industry began in 2010 when he started in sales. Prior to that, he spent 10 years in stocks, bonds, and mutual funds. “I got a little bit burnt out,” Cochran admits. “So, I got into the auto industry and found a new passion.”
Cochran’s experience in the industry, coupled with his family’s background in the motorcycle shop business, has given him a unique perspective on what sets successful auto dealerships apart from those that struggle to succeed.

“You definitely have to set yourself apart,” Cochran explains. “With the amount of information that customers have these days, you have to look after your customers every day and try to do the right thing for them. But you still have to protect your dealership and be profitable.”
Building trust and rapport with customers is crucial to dealership success, according to Cochran. “Transparency is one of those things. People have negative connotations for the car business and feel like they’re going to get beat up. But if you’re transparent and focus on looking after your customers, they’re more likely to come back and do business with you again.”
In addition to building trust with customers, Cochran stresses the importance of building a strong team within the dealership. “It’s about setting a positive example and leading by example,” Cochran says. “You have to be willing to get dirty and do the work alongside your team.”

Cochran also emphasizes the importance of staying up-to-date on industry trends and technology. “You have to always be learning,” he says. “The industry is constantly evolving, and if you’re not keeping up with new technology and trends, you can fall behind quickly.”
Cochran’s insights and tips for dealership success are a must-listen for anyone in the auto industry looking to improve their business. The Auto Dealer Influencers Podcast is the premier destination for learning from experienced professionals in the industry, and this episode with Tyler Cochran is no exception.

Listeners can tune in to the Auto Dealer Influencers Podcast on all major podcast platforms, including Apple Podcasts, Spotify, and Google Podcasts.

Tyler Cochran sums up his advice for dealership success by saying, “Always do the right thing for your customers and focus on building trust and rapport. And don’t forget to always be learning and evolving with the industry.”

For more information on the Auto Dealer Influencers Podcast and to listen to this episode with Tyler Cochran, visit TurboPassUSA.com/Podcast OR: https://businessinnovatorsradio.com/tyler-cochran-finance-director-at-beaver-toyota-of-atlanta/