Traci DeForge, the founder of Produce Your Podcast and an international podcast expert, recently provided valuable insights for businesses on ABC TV. Her tips include conducting a brand audit, economizing marketing budgets through content creation, and utilizing platforms where the target audience spends most of their time. In addition, businesses can start focusing on creating valuable content to build brand loyalty and increase customer engagement.

She discussed the importance of maintaining marketing strategies during uncertain economic times.

DeForge first highlighted the significance of focusing on the brand to create trust with customers.

“The best way to recession-proof your marketing strategy is by paying attention to your overall brand,” said DeForge.

“Make sure your logo, visuals, and messaging are consistent in all places to build trust with your target audience.”

She also advised businesses to economize their marketing budgets while still reaching a broad audience by creating and repurposing content.

“Content creation is king during economic uncertainty,” DeForge emphasized.

“Businesses can create a single piece of content and repurpose it across various platforms to maximize the marketing budget while reaching the most people.”

DeForge further advised businesses to tailor their content to platforms that will reach  their audience. “When you’re creating content, it’s important to put it in the places where your audience lives,” she noted. “Don’t feel pressured to be on every social media platform. Focus on the ones where your target customers spend the most time and tailor your content to those platforms.”

Moreover, she stressed the importance of creating valuable content that provides value to customers and potential clients to build brand loyalty and increase customer engagement. “One thing that businesses can start doing today to recession-proof their business is to focus on creating valuable content,” DeForge said.

Lastly, DeForge recommended starting a podcast as a cost-effective way to reach a wider audience by providing valuable content to listeners. “Business owners can also consider starting a podcast as a marketing tool,” she noted. “Podcasts are a cost-effective way to reach a wider audience and provide valuable content to listeners as well as a perfect platform to introduce your products and services to potential new customers. The episodes can be repurposed across different platforms, making them an efficient way to maximize a marketing budget.”

DeForge’s insights and recommendations can help businesses maintain their marketing strategies during challenging times. Business owners can download DeForge’s eBook, “Leveraging Podcasting as a Marketing Tool,” for free to learn how to leverage podcasting as a marketing tool to maximize their marketing budgets and grow their business during uncertain economic times.