WOBURN, MA / ACCESS Newswire / June 2, 2025 / Common Trust Federal Credit Union (Common Trust FCU) is proud to announce the renewal of its strategic partnership with OMNICOMMANDER for another six years, reinforcing a powerful collaboration that has fueled transformative growth, brand visibility, and operational expansion. This long-term renewal comes on the heels of two major milestones: the successful submission of a Field of Membership expansion plan to the NCUA-supported by OMNICOMMANDER's marketing strategy-and the approved merger with Wellesley Municipal Employees Federal Credit Union (WMEFCU).

The merger, set to finalize on August 31, 2025, brings together two mission-driven institutions under the Common Trust FCU name, expanding services, increasing convenience, and strengthening the financial foundation for long-term member success.

"We're excited to welcome the members of Wellesley Municipal Employees FCU into the Common Trust family," said Jim McCorkle, President and CEO of Common Trust FCU. "This partnership strengthens both institutions and enhances our ability to serve members with broader products, better technology, and an even deeper commitment to personalized, local service."

OMNICOMMANDER has played a central role in Common Trust FCU's growth journey, crafting the robust marketing plan required for NCUA approval during the Field of Membership expansion, and building a full-funnel digital marketing strategy to boost member engagement, product adoption, and overall awareness.

"I have been blown away since working with OMNICOMMANDER," said McCorkle. "Since going live with Google Ads, social media marketing, email marketing, and our campaigns, I've seen numbers that I've never seen at the credit union since I've been here."

Results in Year One:

• 10% Membership Growth, exceeding their annual goal

• 3.7% Loan Growth, year-over-year

• Increased brand visibility and digital engagement across all platforms

By combining innovative strategy with captivating visuals, engaging content, and real-time reporting, OMNICOMMANDER continues to help Common Trust FCU tell its story and grow its member base-all while keeping true to its core values of trust, service, and community.

"Common Trust is a perfect example of how vision and execution come together," said Eric Isham, Founder and CEO of OMNICOMMANDER. "They saw the opportunity to modernize their brand, expand their reach, and deepen member engagement-and we're honored to be the partner they trust to bring that to life."

This renewed partnership between Common Trust FCU and OMNICOMMANDER marks the continuation of a shared mission: to empower communities through exceptional financial service, strategic innovation, and member-first experiences.

About Common Trust Federal Credit Union

Common Trust Federal Credit Union (CTFCU) is a member-owned, community-focused financial institution dedicated to building lifelong relationships and guiding members toward financial stability. With a mission to be the familiar face that supports every financial journey, CTFCU provides personalized service and tailored solutions to meet the unique needs of each individual.

While rooted in community values, Common Trust offers the robust infrastructure and advanced technology of a modern financial institution. Members enjoy access to a wide range of competitive financial products, as well as online and mobile banking, financial education tools, and the trusted support of a knowledgeable and caring team. To learn more about membership, visit www.commontrustfcu.org.

About OMNICOMMANDER

OMNICOMMANDER is a veteran-owned and operated financial technology and digital marketing company that provides a comprehensive suite of digital solutions for financial institutions. For the first time in history, FIs can partner with a single company to create, host, and manage their website and integrated service offerings within one complete ecosystem. OMNICOMMANDER solutions are powered by a world-class team of financial institution experts. In addition to unmatched service, OMNICOMMANDER products and services are always mobile-responsive and built with the highest level of attention to ADA accessibility to garner increased brand awareness and reach the widest audience possible. To learn more, please visit OMNICOMMANDER.com.

Media Contact:

Christi Sims
SVP of Brand Development
Christi@OMNICOMMANDER.com

SOURCE: OMNICOMMANDER