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KHS America Acquires Lesson Squad

CAMBRIDGE, MA / ACCESSWIRE / May 21, 2024 / KHS America has acquired the software company Lesson Squad ( to digitally empower affiliated artists and other stakeholders across all of its musical instrument brands, including Mapex & SONOR Drums, Jupiter & XO Winds, Lanikai Ukuleles, Hohner Harmonicas & Accordions, and others.

"We have had an incredible partnership with Lesson Squad over the years and are excited to continue the vision founded by Jimmy Pemberton and Josh Hoffman-Senn," states President of KHS America, Jerry Goldenson. "The Lesson Squad platform has allowed us to support our Artists and dealers, engage with consumers and elevate music making opportunities!"

Lesson Squad launched in 2020 as a way for artists to digitally recommend gear and manage lessons. Since then, it has grown into a comprehensive software platform that is purpose-built for the musical instruments industry.

The 18 major brands under the KHS America umbrella will continue to expand upon their use of the Lesson Squad platform to add value to their artist programs, convert artist influence into e-commerce opportunities for valued retail partners, facilitate online education through Lesson Squad's virtual lesson rooms, and offer other digital engagement opportunities.

About KHS America
KHS America is dedicated to the enrichment of lives through music performance and education by providing high-quality musical instruments and services designed to support musicians, educators, and retail partners. A primary core value of KHS America is the belief that music is an essential part of life for every individual and that it provides a positive contribution to society as a whole.

About Lesson Squad
Lesson Squad's software platform provides key innovation to the musical instruments industry, allowing manufacturers to digitally empower artists and retailers. The company was founded by Jimmy Pemberton and Josh Hoffman-Senn. After being incubated in the Harvard Innovation Lab, Lesson Squad caught the attention of major manufacturers looking to be at the forefront of digital innovation.


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