MIAMI BEACH, FL / ACCESSWIRE / May 15, 2024 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, is thrilled to announce the launch of its NFT platform, RareSips. The platform's inaugural drop is set to take place today at 9am EST, featuring an exclusive collection of 10 NFTs backed by physical bottles of premium alcohol. Click this link https://www.raresips.co/ at 9am EST to gain access to the first drop.

As previously announced, this platform is intended to introduce a new way for the Company's customers to engage with and own tangible spirits through digital NFTs. LQR House sees its RareSips NFT platform as an opportunity, allowing individuals to buy and sell rare bottles in a more efficient manner. LQR House will keep the bottles in the secure climate-controlled warehouse until they are redeemed by the owners. They can also opt to sell the NFT on the RareSips Marketplace, while the physical bottles remain in storage. With RareSips, customers can seamlessly exchange their digital NFTs for the corresponding physical bottles, ensuring authenticity and ownership verification. The Company is going to offer flexible payment options, including cryptocurrency or credit card, allowing customers to promptly redeem their bottles.

Sean Dollinger, CEO of LQR House, expressed his enthusiasm for the platform, stating, "We're thrilled to unveil the platform our team has tirelessly worked on. We believe that NFTs backed by physical assets represent the future of our industry. We also believe that RareSips platform embodies the essence of what NFTs were originally meant to be. There is a lot of excitement surrounding this launch in LQR House, and we're already gearing up for drop 2 shortly after the first. Additionally, we plan to collaborate with our marketing clients to develop exclusive bottles that will become NFTs on the RareSips platform."

About LQR House Inc.

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate the consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of over 550 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

Investor and Media Contact:

info@lqrhouse.com

SOURCE: LQR House Inc.