SMX PLC. (NASDAQ: SMX) investors are wearing rally hats. Since last week, SMX shares have surged by over 132%, trading at $1.70 on Wednesday. But the better news may be that the gains are likely the precursor to a more steepening trajectory. Why are investors bullish? Because, in no uncertain terms, SMX is a transparency, accountability, and sustainability initiatives game changer. They have developed an invisible marking technology that can track raw materials from virgin use through pre, pro, and post-production life cycles. And it can't be destroyed. Rigorous testing shows it can't be altered and survives melting, grinding, burning, water immersion, and other potentially disintegrating processes. (*share price of $1.70 on 04/12/23, 2:53 EST, Yahoo! Finance, compared to share price low of $0.73 on 04/06/23)

That inherent strength makes its applications virtually unlimited. Already, SMX has proved its viability to mark plastics, rubber, precious metals, oil, and other liquids. The technology is more than innovative and unique to SMX; it also goes beyond what people generally call 21st-century advancements. A more accurate description is to call it 21st-century technology on steroids, providing its users a verifiable means to act as authenticators, validators, and facilitators of an entire supply chain process. Moreover, with its integration into blockchain technology, the legacy of materials mined, used, or wasted maintains a historical record. In other words, miners, producers, suppliers, and recyclers, for the first time ever, can have the means to track commitments made and kept. 

Industries are taking notice, and they should. SMX's B2B white label platforms can be the most potent contributor to facilitating a circular global economy, with its use applications extending to timber, rubber, palm oil, cocoa, steel, gold, luxury goods, leather, plastics, and non-ferrous metals providing a verifiable means to reduce their carbon footprints and waste. So far, SMX announced working with The Perth Mint, Continental Rubber, and a major steel manufacturer, utilizing SMX marking technology as its product life cycle transparency and supply chain validation source.

Ensuring Value Earned Is Value Kept

Those deals are value drivers, for sure. And SMX management is ensuring they do everything they can to make sure that value earned is value kept. In fact, reacting quickly to erratic trading patterns, SMX announced hiring John Tabacco of CEOBLOC, former President of tZERO Technologies, to forge a campaign against potentially illegal short selling and manipulation of its stock. It's a timely defense. Shares have been pressured lower despite news, interviews, and sector coverage overwhelmingly receptive to what SMX is doing. 

The recent surge could be an initial result of its campaign. If so, more may come, resulting from SMX aggressively asking investors to remove shares from brokers lending authority. Assuming investors work in tandem to protect their own interests, the 81% spike could be the start of more appreciable, even exponential increases. 

But more than short covering can fuel the next leg higher for SMX stock. Helping to introduce itself to investors, markets, and potential clients, SMX hired FMW Media's business TV show, New to The Street, for a 12-month deal for filming and broadcasting tailored interviews and commercials about its company. New to The Street's TV anchors will interview SMX management and air to televised syndicated outlets, including direct and sponsored content on Newsmax TV, Fox Business Network, Bloomberg TV, and its website, www.newtothestreet.com.

There should be plenty of media interest in facilitating national and global coverage. Remember, SMX is the only invisible marking technology that provides authentication and tracking/tracing solutions that ensure supply chain integrity, transparency, quality assurances, and brand certification. It's an amazing and surprisingly simple process to implement, utilizing molecular signatures and records transactions on the blockchain to validate authenticities, address anti-counterfeiting, and offer brand protection that can reduce liabilities by tracking and tracing material use.

Clients are already interested, and the list is growing. 

Continental Rubber Deal Can Turn A Milestone Into A Catalyst

In a deal with Continental, SMX announced having succeeded for the first time in verifying a marker substance for natural rubber in a tire, with the marking surviving throughout the entire production process. The dedicated marker technology, which both companies optimized for use in natural rubber, is designed to create greater transparency along the value chain of tires and technical rubber products from Continental. Embedding special security features, using the marker substances enables the invisible marking of natural rubber with information on its geographical origin.

This means that responsibly sourced natural rubber and its origin can be verified at every stage of the supply chain all the way through to the customer. By doing so, Continental further strengthens its pioneering role in its commitment to greater transparency along its supply chain. SMX noted in its release that by 2050 at the latest, Continental expects that all materials it uses in its tire production will originate from responsible sources. The marker technology could be the most excellent means to ensure that the natural rubber used in its tires is grown and responsibly sourced.

The deal was certainly earned. In the successfully completed field test, SMX's marker substance underwent and passed a real test of resilience. Specifically, the marker substance was added to responsibly grown latex during harvesting and withstood the intensive preparations involved in producing natural rubber and the tire manufacturing process itself. In the manufactured tire, the data was retrieved using special, purpose-built software and a reader and correctly interpreted. The appearance and performance of a bicycle tire containing the invisible marker remained unchanged.

The most excellent news for SMX, its clients, investors, and even the world in many respects is that with the technology passing its first test of resilience, Continental already plans on using the new marker technology on a larger scale during the process of sourcing its rubber and also to integrate it in other rubber products. For SMX, that intent could drive revenues higher faster than many expected. Moreover, as part of the industrialization of this technology, the value inherent to SMX technology can increase by its potential linking of the markers with blockchain technology, which is generally considered tamper-proof. 

Inclusion in the chain would provide additional support for tamper-free monitoring, compliance with quality standards, and an exchange record along the complex natural rubber supply chain. The information is so valuable that few should be surprised if Goodyear (NasdaqGS: GT) and/or Bridgestone Corp (OTC Other: BRDCY) follow Continental's lead. That proposition is more than likely; it's probable.

An Amazing Technology With Multi-Sector Applications

And it should happen sooner than later. Reasons why are simple. In layperson's terms, SMX offers a robust, innovative, and scalable solution for supply chain authentication, traceability, and transparency to transform businesses for participation in the circular economy. Its technology gives materials in solid, liquid, and gas forms the ability to maintain a virtual memory of origination, processing, and supply chain journey, including the ability to authenticate provenance, as well as to track recycling loop counts and the percentage of certified and/or recycled materials contained. 

It's also easy to implement. Attractive to any industry, the SMX solution is an efficient, cost-effective drop-in solution within an existing supply chain, enabling substantial benefits for manufacturers, consumers, and others in the value chain – and the planet, including providing the necessary data for product recycling and reuse. In addition, the SMX technology addresses the issue of the increase in waste globally by enabling the rise in demand for verified, usable recycled materials by creating a commoditized, tradable certified asset which is the recycled material, which can be traded and sold to other players in the value chain and ecosystem.

Notably, while only recently getting its introduction to the US markets, the SMX technology has been in active operational use on a national scale by the Israeli Government for more than ten years, proving its environmentally sustainable platform through a proven track record.

Tapping Into A Massive Global Market Opportunity 

The best part about SMX from the company and an investor's standpoint is that its marking technology applications create almost incalculable revenue-generating potential. They've discussed the opportunities related to rubber and steel. But SMX has also highlighted the technology's use in marking gold, timber, plastics, leather, and other non-ferrous metals. In other words, the landscape is wide open for SMX to continue validating processes and strengthen its opportunities beyond its stake in rubber and steel. Better still, post-validation, the revenue-generating potential inherent can score billions. 

And with SMX advancing its mission at warp speed, validation updates can serve as more than new milestones reached' they can be earnings catalysts that justify significantly higher share prices. Remember, SMX is more than the first company offering this type of marketing technology; they are the only one. That means they can more than own just the lion's share of the potential; SMX can own all of it. 

Thus, whether it's a short squeeze or a deserved interest in its technology driving the rally matters less. What matters more, even most, is that SMX is an industry and global sustainability initiatives game changer. And with that status and its position to exploit the potential, recent 81% gains are likely a springboard, not a platform.

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