Key Market Players: The major players in the generator sales market are Caterpillar (US), Cummins (US), Rolls-Royce Holdings (UK),Mitsubishi Heavy Industries, Ltd. (Japan), and Generac (US).

According to the new market research report "Generator Sales Market by Type (Diesel, Gas), Application (Standby, Peak Shaving, Continuous), Power Rating (5000 KVA), Sales Channel (Direct, Indirect), End User, Region - Global Forecast to 2026" The generator sales market is expected to grow from an estimated USD 19.9 billion in 2021 to USD 26.5 billion by 2026, at a CAGR of 5.9% during the forecast period. The growth of the generator sales market is expected to be driven by the rising demand for uninterrupted & reliable power supply across several end-use industries and the expansion of the manufacturing sector. The increasing requirement for hybrid generators, bi-fuel, and inverter generators to reduce the running time of generators is likely to provide growth opportunities for the market players during the forecast period. However, the growing adoption of energy storage technologies is expected to restrain the growth of the generator sales market.

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On the basis of fuel type, the diesel segment is expected to hold the largest share of the market.

The diesel segment is expected to dominate the generator sales market during the forecast period. Long running life, easy parts and fuel availability, capacity to handle varying loads, and quick response time have helped the diesel generator market to acquire the largest share. This segment is primarily driven by the increased demand for standby power from data centers, IT facilities, and healthcare infrastructure.  

The industrial segment is expected to be the fastest growing generator sales market, by application, during the forecast period.

The industrial segment is expected to grow at the highest CAGR from 2021 to 2026. The market is primarily driven by the increased need for generators from oil & gas, power generation, and chemical industries. The growth of the industrial end-user segment can be attributed to the rapid industrialization in developing countries such as India, Bangladesh, Taiwan, Algeria, and Nigeria. Industrial generators are developed to ensure that there is a continuous supply of power in the event of power failure from the grid system. Moreover, increased investments in natural gas exploration and refineries are likely to boost the generator sales market. Also, the rising development of infrastructure in countries such as Saudi Arabia, the UAE, and Algeria are likely to impact the industrial segment during the forecast period positively.

Asia Pacific is expected to lead the generator sales market

In this report, the generator sales market has been analyzed with respect to 5 regions, namely, Asia Pacific, North America, Europe, South America, and the Middle East & Africa. Asia Pacific is expected to lead the generator sales market, by region, during the forecast period. Asia Pacific consists of developing countries such as India, Bangladesh, and Taiwan. The growing manufacturing sectors in these countries is expected to be the main driver. Also, the growth of the IT and healthcare sectors in China, Australia, India, Singapore, and South Korea has played a significant role in the growth of the generator sales market in Asia Pacific. Nearly all the countries in the region are augmenting their oil & production capacity. China and India are investing heavily in their offshore projects. This has led to a rise in investments in the oil & gas sector which is expected to drive the growth of the Asia Pacific generator sales market.

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To enable an in-depth understanding of the competitive landscape, the report includes the profiles of some of the top players in the generator sales market. The key players include Caterpillar (US), Cummins (US), Rolls-Royce Holdings (UK),  Mitsubishi Heavy Industries, Ltd.  (Japan), and Generac (US). The leading players are adopting various strategies to increase their share in the generator sales market.

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