At current levels, Gaucho Group Holdings, Inc. (NASDAQ: VINO) presents substantial upside. And its low 6.2 million share float is only one reason why VINO stock can squeeze considerably higher. There are several.

However, the best reason for liking VINO at these levels is because they are already recovering from one of the most unprecedented business interruptions in a generation - COVID-19. And like a handful of other companies with international exposure, lockdowns, quarantines, and logistical challenges, VINO is maximizing its opportunities to earn back shareholder value. The excellent news is that its strategic initiatives and operational health position them to recover that value sooner rather than later.

In fact, despite VINO shares trading higher by 8% today, the stock is still off of its 52-week highs of $21.45. Thus, returning to those prices from its current $4.08 level represents a more than 423% potential gain. And if this week is any indication, investors are apparently taking notice of an attractive VINO stock price as global markets return to normalcy. If that is indeed the case, they are on time to put Gaucho Group back in its investment crosshairs.

In fact, Gaucho Group plans to aggressively win back its valuation quickly through several strategic initiatives that add near and long-term value. Better still, this US-based company, with assets in fashion-capital Buenos Aires, Argentina, and Miami, Florida, is actively taking steps to make sure investors understand that its luxury-focused company is back in hyper-growth mode.

Better still, if VINO gets its way, it could become a luxury brand and property powerhouse by the end of this year.

Value From Diverse Revenue Streams

Investors need to understand something. Although COVID delivered a knock-out punch to thousands of businesses worldwide, some survivors, like VINO, have positioned themselves to emerge stronger than ever. And with a diversified portfolio of luxury company assets that include ownership interests in real estate, hospitality, wine, and fashion industries, the expected V-shaped recovery in world economies can have a tremendous and positive effect on VINO's near-term growth.

Moreover, while its share price may have been devalued, its asset holdings were not. In fact, its massive real estate holdings alone are worth substantially more than VINO's current $31 million market cap. Add in the company's interests in the luxury leather goods and accessories space and its revenue-generating potential from its comprehensive e-commerce platform; that disconnect gets even wider. However, with the stock trading higher by more than 25% since the last week in May, that disconnect may be tightening.

And for good reasons.

Mutiple Revenue Sources

Foremost, investors should know that Gaucho Group is not a one-trick industry pony. Instead, they are a well-diversified business that generates income through real estate development, the sale of luxury brands from its new Miami storefront and e-commerce platform, and the sale of fine wines through a direct-to-consumer sales model. 

Moreover, the company is advancing a strategy to expand its leather accessories and fashion business and build value in its hospitality and experiential projects. Of considerable value, Gaucho Holdings luxury boutique hotels segment holds a 4138-acre luxury vineyard and real estate development project. The value of that asset alone, even before improvements, may be worth triple the current market cap. What's not to like.

Better still, Gaucho Holdings is taking advantage of its brand presence, impressive capital structure, and strategic relationships to penetrate existing markets even deeper. Its Algodon Wine Estates, for instance, is gearing up to enhance its services, offering guests the "winemaker's dream" by providing custom-designed luxury vineyard estates that offer breath-taking mountain views. Moreover, the multi-million dollar property features a boutique luxury hotel, an internationally recognized winery, championship-style golf and tennis, horse trails, an exquisite year-round restaurant, winemakers activities, and access to world-class skiing. Those high-end revenue-generating packages contribute toward a new focus in the brick and mortar fashion segment.

There, Gaucho Group plans to capitalize on retail opportunities through its 1,500 square foot retail location in Miami, Florida. The store, Gaucho - Buenos Aires, located in Miami's fashionable Design District, joins several other luxury fashion boutiques and shops, including Off White, Bottega Veneta, Gucci, Chanel, Ralph Lauren (NYSE: RL), and Tesla (NASDAQ: TSLA). The store is expected to generate high-end revenues and expand its online and digital sales footprint. Better still, the store could be only the first of several more in the next 12-18 months.

Combining the sum of the parts today presents a compelling value opportunity. But, where the company plans to be six months from now is where investors should focus. After all, markets are forward-thinking. 

Re-Claiming Its Share, Emerging Stronger Than Ever

Indeed, with the remnants of the pandemic headwinds fading, now could be the best time to consider investing in VINO stock. As both a near and long-term investment, VINO has intrinsic value on the books today and inherent value that will likely accrue in the coming weeks. And at roughly $4.08 a share, the disconnect between asset value and share price is blatant. But, it's expected to tighten.

Keep in mind, too, the company has very little debt, considerable foreign exchange benefits from a devalued Argentinian peso, and a capital structure that is ripe for rapid expansion. Furthermore, with VINO expected to resume near-normal operations in the coming weeks, its next quarterly report could provide a significant revenue beat. And that's coming soon 

One other thing...VINO stock held these levels at the height of the pandemic's economic fury. Now, with restrictions all but gone, moving higher from here is a near statistical certainty. In other words, a higher price could be in fashion for VINO.

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