Puration Inc. (OTC Pink: PURA) stock is having a strong October and is extending the roughly 47% gains earned since the start of September. The move started ahead of what is expected to be a transformational period of growth for the company. And whether investors had the foresight or took advantage of broader micro-cap sector weakness, the move was timely and profitable. Even better, news posted at the end of last week should keep the momentum to the upside intact. And deservedly so.

Last Friday, PURA confirmed its partnership with PAO Group, Inc. (OTC Pink: PAOG), intending to accelerate and strengthen revenue-generating opportunities within its new Farmersville Hemp Brand initiative. It's a potentially big deal, with PURA building hemp processing and cultivation partnerships to establish an industrial hemp brand cooperative under the Farmersville Hemp Brand name. They liken it to the Sun-Maid Raisins strategy, which collectively markets for growers all selling under one brand name. Similarly, PURA plans to market for multiple hemp growers and processors collectively under the Farmersville Hemp Brand name. For everyone involved, it can be a win-win proposition. It can be more than that for PURA.

Hemp In Play And Opportunities Are Massive

As the deal host, PURA is leveraging the value from its 70-acre land parcel in Farmersville, Texas, to create a multifaceted complex targeting multiple markets, including different strategies for hemp and CBD-based nutraceuticals.

A key part of that mission is to develop a collective marketing initiative and is starting that process this quarter by conducting focused, hands-on seminars introducing hemp as a valuable, sustainable, and cost-effective ingredient to make existing product lines better. Already, hemp is gaining popularity for its unique attributes that make it a perfect component in making apparel, nutraceuticals, fuels, and pharmaceuticals. In fact, an article in Forbes suggested that hemp is an ideal product that could be used in over 25,000 unique applications.

Thus, with ground broken and construction pads in place, PURA is well on its way to becoming a gathering point in the region for all things hemp. The better news is that PURA will start that initiative this quarter, with the company finalizing its hemp innovation curriculum that could change the production landscape for many companies. 

In fact, the "green" movement may help usher in these changes whether companies are prepared or not. Hence, forward-thinking companies are taking advantage of getting hemp education ahead of what could be changed in the plastics and carbon-based manufacturing sectors. And don't underestimate the power of the current legislative climate. Executive orders, which have been made common in the past three administrations, could touch the sector without the need for lengthy debated bills filtering through the normal legislative processes.

Thus, if investors are taking advantage of PURA stock because they are leading a movement in Texas, an ideal hemp-growing region, they are timely in doing so. And while they may have helped push the share price higher, its hemp initiative is only a single part of a much broader pipeline of revenue-generating projects.

Its focus on market opportunities from the CBD sector should also not go unnoticed. In fact, partnerships already in place could send prices back toward 52-week highs of $0.07, a more than 295% increase from current levels. And those deals are heating up as well.

CBD-Based Interests Put 52-Week Highs On Notice

A deal in focus is with PAO Group to develop nutraceutical and pharmaceutical treatments derived from its IP surrounding research into CBD extracts associated with a patented extraction method. PAOG, by the way, announced commercializing its first CBD nutraceutical product last week and has shipped ready-to-sell products to its distribution partner, North American Cannabis Holdings, Inc. (OTC Pink: USMJ).

The excellent news is that investors are paying attention, sending both of those stocks near six-month highs. And that momentum appears to be leaking over to PURA's camp, whose shares are also attacking multi-month highs. Still, as noted, some of PURA's gains could be associated with knowing PURA and taking advantage of undervalued prices. If that's the case, it's great news for investors today as it suggests that PURA's interest in the CBD nutraceuticals sector is not appropriately valued into its share price. Hence, that's potentially excellent news for current and new shareholders. For those considering the trade, taking action could be wise sooner rather than later.

Keep in mind, the CBD industry is booming. While a roughly $5.2 billion market today, it's expected to explode into a $36 billion market by 2026. And with the pandemic creating havoc in the primary care space, people worldwide took opportunities to learn about the benefits of hemp as an alternative to over-prescribed, addictive narcotics given to treat even minor conditions. Thus, even those lofty expectations of market growth could be on the conservative side. Still, one thing is for sure- the CBD and hemp therapeutics market isn't going away. And with PURA partnering with PAOG, the table is set for potentially exponential share price gains in the coming quarters.

Better still, with the partnership taking advantage of each other's expertise, benefits from constructing a lab and greenhouse for cultivating pharmaceutical grade hemp and developing proprietary hemp cultivars could be substantial. In fact, PURA has positioned itself exceptionally well on multiple fronts to create, drive, and maximize sustainable shareholder value.

Early Player In Massive Markets

Most importantly to the value proposition is that PURA understands the massive opportunities in play and maximizes them by building value through association. Deals with PAOG and Alkame Holdings (OTC Pink: ALKM) are examples of leveraging the power of a few combines to create a brand that can compete with more prominent market players. Its hemp initiative is a great example. 

PURA is bringing together companies that aren't maximizing their market opportunities to show how hemp can enhance their current product lines. And PURA isn't targeting only the micro-companies. They want to educate national brands about the benefits of hemp and, at the same time, let those associations turn into revenue-generating contracts. 

They have other interests. Its EVERx CBD-infused sports water has tremendous potential. In fact, sales in 2020 were expected to top $2 million before the pandemic creating logistical nightmares for the wholesale and retail sector, especially the consumer goods markets. Still, while sales were impacted in 2021, the product proved its ability to gain market share in normal market conditions. Now, a year later, and with CBD more popular than ever, EVERx sales can surge once logistical services return to normal. 

By the way, PURA may soon provide an update of its expanded partnership with Alkame Holdings Inc. to produce and test market a CBD-infused liquid sugar, a CBD-infused pet food supplement, and CBD-infused consumer products. Like EVERx, these products are tapping into their own massive market segments. And having its distribution and packaging partner in place through Alkame could expedite those initiatives in the first part of next year.

Hence, the takeaway is that PURA has multiple revenue-generating shots on goals. Moreover, they have products on the market and are ahead of the curve in carving a space in a hemp market that could deliver massive near and long-term rewards. And its partnerships with PAOG, and its ownership stake in Alkame Holdings, adds even more to the value proposition. 

The most excellent news is that combining the sum of PURA's parts, there's plenty of substance behind its recent share price increase. Also, considering that PURA is better positioned now compared to where they were when posting 52-week highs, the coming weeks could be a prime time to be a PURA shareholder. Indeed, keep this opportunity on the front burner.

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