Jose Gorbea, HP’s Global Head of Brands explores how, with the right focus, print service providers can react to consumers' search for more sustainable packaging solutions.

SOURCE: HP Inc.

DESCRIPTION:

The impact of pandemic-induced lockdown has undeniably transformed consumer behavior in an unprecedented manner, from driving a spike in ecommerce across the board to a rise in demand for holistically sustainable goods. The need for change is clear, with 2020 setting new records for climate disasters; incidents that also impact businesses and geographies as well as communities of people from workers to customers. A recent study found that almost 60% of consumers want to alter their purchasing habits to be more sustainable . This shift in attitude relates not only to products themselves, but also to packaging, branding and the supply chain journey, and Print Service Providers (PSPs) have had to react accordingly. 

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KEYWORDS: NYSE: HPQ, HP, sustainable packaging