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FFW Honored With 2022 Acquia Engage Award For Digital Work Supporting Hologic's National Campaign
October 14, 2022 at 03:00 AM EDT
HOLMDEL, NJ, October 14, 2022 /24-7PressRelease/ -- Leading global digital agency, FFW, today announced it is a winner of a 2022 Acquia Engage Award. FFW won the Digital Scale award for its work with Hologic, Inc., an innovative medical technology company primarily focused on improving women's health, on their groundbreaking "Well Woman" campaign. The campaign has prmoted health screenings for early detection of breast, colon, and cervical cancers; osteoporosis; and other concerning health conditions affecting women.
The Acquia Engage Awards recognize the most outstanding digital experiences that organizations around the world are building with the Acquia Open Digital Experience Platform (DXP). This latest honor marks FFW's fifth Acquia Engage award.
This award recognizes the work of FFW and its client, Hologic, developing a microsite serving as the hub to where millions of users were driven from a national TV advertising campaign featuring Mary J. Blige.
"Hologic needed a microsite to effectively support this campaign – able to handle the traffic of millions of people visiting the site, effectively communicate important info to a spectrum of audiences, and demonstrate world class branding – with the goal of spreading awareness and spurring engagement of this life-saving noble program," said Emily Becker, FFW Senior Strategic Account Manager.
"The collaboration between Hologic and FFW to evolve our corporate site has been so successful that our digital marketing teams around the world want to hop on board and leverage our progress," said Jenifer Snow, Senior Digital Strategy & Design at Hologic.
This year's competition attracted a record 120 entries. Each submission was presented to a panel of respected digital experts, who evaluated them on functionality, integration, performance, user experience, and other criteria.
"Showcasing the most impressive digital experiences, across industries and geographies, is a highlight of Acquia Engage," said Mike Sullivan, CEO of Acquia, adding this award "demonstrates the impact that creatively designed and thoroughly executed digital experiences can have on customer engagement and organizational performance."
FFW is a proud, longtime partner with Acquia, and boasts the highest number of Acquia certified experts of any agency in the world.
About Acquia
Acquia empowers the world's most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Open DXP enables marketers, developers and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.
About FFW
Global digital agency, FFW, is the industry leader in defining and building solutions to the challenges that come with digital scale. We are a global team of 650+ inspired people collaborating across 17 time zones, together aligned in purpose to create powerful digital experiences for many of the world's most notable brands such as Panasonic, Pfizer, Stanford, and Autodesk. www.ffw.com
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